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Meta Business Partners
Additional resources for agencies
Check out these additional Meta resources for agencies for more information on everything from Business Manager best practices to the latest Meta for Developers information.
Learn more Business Manager and agency best practices
Business Manager is an essential tool that allows agencies to store their Facebook marketing information in one place. From this hub, agencies can share access to assets with team members, partners and clients. More about Business Manager.
Organising your agency's Business Managers by region allows you to have better control over assets and protect the security of your Business Managers.
Asset ownership should represent real-life business relationships and businesses should claim assets when they are the legal owners of the content.
- The agency's Business Manager should own the ad accounts. Ad accounts should be owned by the Business Manager that pays the invoice.
- Clients should own any asset through which data is captured, such as Pages or Facebook pixel.
Within your team or agency, different people will need different levels of access to Business Manager. Admin access allows people to do more in Business Manager, while employee access is more limited.
Make sure that you reflect any changes to your admins and employee list so that your permission levels are up to date and your information is secured.
Business Manager is designed to help your team share information securely. Share these security best practices with your team so you have better control over your information and assets:
- Connect to Business Manager using your real identity (fake or shared accounts may be removed)
- Assign at least two Business Manager admins, in case one person is unavailable
- Activate two-factor authentication to further help secure company assets
Make sure that you reflect any changes to your admins and employee list so that your permission levels are up to date and your information is secured.
FMP for agencies uses your Business Manager permissions to allow visibility into the programme and its benefits. Based on your Business Manager permission, here are the benefits you will have access to:
Meta Think Kit
Think Kit is a toolkit comprised of a series of techniques and exercises rooted in design thinking that provide agency teams with creative approaches to problem-solving and can help identify audience-first solutions.
Use the mindsets and exercises within this kit during team and client work sessions to kick off new projects, find inspiration and move ideas forward with confidence. Explore the Think Kit
Core themes
Strong starts
Find exercises that help teams work quickly and cohesively to better understand problems, make clear strategies and hit the ground running on a new project.
Get inspired
Explore exercises that help teams tap into fresh perspectives, engage others and unburden creative thinking.
Move forwards
Utilise techniques that help teams make decisions, take action and collectively move ideas forward with confidence.
