META BLUEPRINT

Agency and brand marketers

Strengthen your digital marketing skills with free online courses, training and certifications.

Become an expert in creative development, marketing science and media planning and buying on Meta platforms.

New to Meta Blueprint? Start here.

Whether you're a working professional looking to brush up on new skills or are considering a career change, we offer learning paths that fit your schedule. Explore what you can learn with Meta Blueprint in just 30 days, 60 days or 90 days.

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VIRTUAL INSTRUCTOR-LED TRAINING

Meta Blueprint training workshops

Meta Blueprint training workshops are a series of online training webinars led by Meta experts. These sessions deep dive into specific marketing topics, teaching individuals the skills needed to run successful digital campaigns and can also help you prepare for Meta Certification. Discover our live training workshops and previously recorded webinars today.

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A Meta Certification student attending an online Meta Blueprint training workshop

Advanced learning opportunities

MEDIA BUYING
MEDIA PLANNING
CREATIVE STRATEGY
MARKETING SCIENCE
Learn the fundamentals of buying media with Meta. This course series is designed to teach you how to get the most value out of your budget by analysing past Meta campaign performance and more.

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A professional studying for his Meta Certification media buying exam
Learn Meta fundamentals, such as how to match Meta campaign objectives to business goals, how to use the Meta pixel, SDK and offline conversions, how to define the ideal audience for your ads and how to measure campaign performance.

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A manager studying Meta Certification media planning exam material on his tablet
Develop the strategic skills needed to create insight-driven creative briefs, inspire and improve the impact of mobile creative, and achieve better results on Facebook, Messenger and Instagram.

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A creative designer mocking up frameworks to prepare for the Meta Certification creative strategy exam

Learn how to use data, insights and measurement to make informed marketing recommendations. These courses teach you how to develop a measurement strategy built on key business goals, measurable KPIs and properly implemented data sources. You'll also learn how to synthesise results from multi-channel campaigns and create tests that can produce meaningful insights.

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A professional studying her notes for the Meta Certification marketing science exam

Professional certification

MEDIA BUYING
MEDIA PLANNING
CREATIVE STRATEGY
MARKETING SCIENCE
Gain competency in the skills, tools, advertising policies and best practices required to buy ads across Meta platforms.

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Meta Media Buying Professional certification badge
Learn how to design an end-to-end Meta marketing strategy that aligns to business goals and complements a holistic marketing plan.

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Meta media planning certification badge
Understand how to develop insight-driven creative briefs, inspire and improve the impact of mobile creative, and achieve better results across Meta platforms.

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Meta creative strategy certification badge

Learn how to use data, insights and measurement to make informed digital marketing recommendations on Meta platforms.1 Learn more

Meta marketing science certification badge

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