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Meta Business Partners
Media planning and buying resources and tools
Plan your next campaign with strategy recommendations, insights and agency decks.
Consumer insights
Get actionable insights and dive into the shifting attitudes and behaviours of different consumer segments – online and offline.
Ad solutions
Your guide to ads across Meta technologies. Get the creative specs and technical requirements for ads on Meta technologies like Facebook and Instagram.
Meta technologies support multiple ad types across Facebook, Instagram, Messenger and Audience Network. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). This guide outlines the requirements for ads in each format and placement. Please refer to it for specs such as dimensions, file sizes and character limits.
2.4 billion people use Facebook every month to connect with friends and family and to discover things that matter. You'll find the requirements for ads for Facebook in each format and placement. Please refer to it for specs such as dimensions, file sizes and character limits.
Image ads
Find design recommendation specs, technical requirements and supported objectives for image ads.
Carousel ads
The carousel format allows you to showcase up to ten images or videos within a single ad, each with its own link.
Video ads
These full-screen vertical ads appear between Facebook user stories and feed posts for up to 15 seconds. People can take action to watch up to 60 seconds.
Collection ads
Collection is an ad format that makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.
People come to Instagram to express themselves, be inspired and take action. Businesses use Instagram to show their brand personality, find customers and promote products and services to an engaged audience. You'll find the requirements for advertisements for Instagram in each format and placement. Please refer to it for specs such as dimensions, file sizes and character limits.
Advertising on Instagram feed
Tell your story through a clean, simple and beautiful creative canvas on Instagram feed. Learn more about the different ways to advertise below:
Agency Planning Toolkit
Our Agency Planning Toolkit brings together the latest and most actionable statistics and resources from across Meta to create a one-stop resource for agencies. Download full toolkit
