Create a Facebook marketing strategy.

Business goals go beyond revenue. And they'll help you focus on your marketing strategy. Whether you want to generate leads or promote a big sale, your goals should be specific, measurable and time-bound.

The more you know about your current and potential customers on social media, the better you can engage them. With tools on Facebook, you can see your audience demographics, interests, behaviours and more.

Use text, images and videos to share content and start conversations on Facebook. You can post on your feed, express yourself with Stories or go live to connect with followers in real-time.

The right content strategy can help you resonate with audiences while a content calendar can help you decide when to post. By using diverse storytelling tools and following publishing best practices, you can better engage your customers.

Use Ads Manager to run an ad on Facebook. Image and video ads are great for telling simple storylines. Carousel ads let you showcase multiple products. And instant experiences lets you combine multiple formats.

Go beyond basic metrics like clicks and post engagement with reporting and testing tools on Facebook. By measuring what matters most to your business, you can optimise the results you get from your Facebook marketing strategy.