
More businesses are turning to online commerce solutions for new ways to increase product sales. Start here to help your clients sell more on their website or directly through Facebook apps.
How to help your clients sell more online
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1. Add a catalogue and set up an online shop.
Adding a product catalogue is the first step to growing online sales for your clients. It opens the door to Facebook and Instagram Shops, and lets you showcase the most relevant products in ads across Facebook apps and services.
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2. Select the ad type that's right for your client's needs.
From dynamic ads that automatically promote relevant products to event ads for upcoming shows, Facebook has ad types and ad objectives to help connect your client's offerings with people who will love them.
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3. Choose the right audience for your ads.
Your clients will see the biggest boost in sales when their ads reach people who are most likely to make a purchase. You can use the Facebook pixel, SDK or a list of people who have visited your client's physical store to create a Custom Audience, or you can use a Lookalike Audience to reach people who are similar to your client's best customers.
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4. Test your ads and measure your results.
See how your ads are performing with Facebook measurement tools. With analytics, A/B tests and attribution reports, you can see the impact of your ads on purchasing decisions and improve your strategy for future campaigns.
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Success story
Magic Spoon finds new customers and increases cereal sales with creative ads on Facebook.

2.1X lift in purchases
