Meta Business Help Centre

Troubleshoot product approvals on Facebook

These instructions are for accounts that have added a Facebook shop but are experiencing issues with adding certain products. For accounts with products that haven't been approved within your shop or product-tagged posts, please review our business approval requirements.

If we become aware of any possible violations to our Commerce Policies, we may delay or take down your product. Usually, the review process only takes a few seconds, but sometimes we may need to review the product in more detail, which could take longer.

  • If products in your posts or shop are pending: The product in your shop is currently being reviewed. You'll be able to see your tag and its status, but people who view your post won't see the product tag until it's been approved. Each product goes through the product approval system independently, so some products may finish the review process sooner or later than others.
  • If products in your posts aren't approved: It's likely that the product in your shop or catalogue goes against our Broad-level Policy. Review the product in your catalogue that you want to tag to make sure that it complies with our Commerce Policies.

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