Commerce Manager insights glossary

Adds to cart

The number of add to cart events that occurred on a Meta technology, such as Shops.

Checkouts initiated

The number of checkouts initiated within a Meta technology, such as Shops.

Adds to wishlist

The number of add to wishlist events that occurred on a Meta technology, such as Shops.

Product page clicks to website

The number of clicks on your product page that take people off of Meta technologies, such as Shops. This metric counts the number of clicks to your website from a product page in your shop.

Shop sales

The approximate amount of money earned from purchases on a Meta-owned property, such as Shops. Offers and discounts applied by your shop, applicable taxes, delivery fees and cancellations are calculated into this amount. This amount may vary due to chargebacks, returns and tax adjustments.

Product sales

The approximate amount of money earned from the sale of products on a Meta-owned property, such as Shops. Offers and discounts applied by your shop and cancellations are calculated into this amount. Applicable taxes and delivery fees are not. This amount may vary due to chargebacks, returns and tax adjustments.

Units sold

The estimated number of units ordered on a Meta technology, such as Shops. Final numbers may differ slightly due to cancellations, chargebacks or other factors.

Average purchase value

The estimated average amount of money that customers paid per order on a Meta technology, such as Shops. This metric is calculated by dividing on-Facebook sales by on-Facebook orders. Final numbers may differ slightly due to cancellations, chargebacks or other factors.

Visitors

The estimated number of people who visited your shop.

This metric is estimated and in development.

New visitors

The estimated number of people who visited your shop who had not visited your shop in the previous two years.

This metric is estimated and in development.

Returning visitors

The estimated number of people who visited your shop who had previously visited your shop during the previous two years.

This metric is estimated and in development.

Buyers

The estimated number of people who made a purchase from your shop.

This metric is estimated and in development.

New buyers

The estimated number of people who made a purchase from your shop who had not already made a purchase in the previous two years.

This metric is estimated and in development.

Returning buyers

The estimated number of people who made a purchase from your shop who had already made a purchase in the previous two years.

This metric is estimated and in development.

Sessions

The number of visits to your shop. Sessions will reset after 30 minutes of inactivity. A session that includes more than one day will count as two separate sessions.

This metric is in development.

Sessions (no bounce)

The number of visits to your shop that included at least one click. Sessions will reset after 30 minutes of inactivity or after 5 hours of activity, whichever occurs first. This metric excludes clicks to like, share or save a product page.

This metric is in development.

Sessions per visitor

The average number of sessions per visitor. This metric is calculated by dividing the number of sessions by the number of visitors.

This metric is estimated and in development.

Sessions (no bounce) per visitor

The average number of sessions that included at least one click per visitor. This metric is calculated by dividing the number of sessions with at least one click by the number of visitors.

This metric is estimated and in development.

Purchase conversion rate

The rate at which visitors complete a purchase transaction in your shop. This metric is calculated by dividing the number of transactions by the number of sessions.

This metric is in development.

Sessions (no bounce) purchase conversion rate

The rate at which visitors complete a purchase transaction in your shop during a session with at least one click. This metric is calculated by dividing the number of transactions by the number of sessions that included at least one click.

This metric is estimated and in development.

Sessions (no bounce) with checkout initiated

The percentage of sessions that included at least one click in which the visitor initiated a checkout in your shop. This metric is calculated by dividing the number of sessions with a checkout initiated event by the number of sessions that included at least one click.

This metric is estimated and in development.

Sessions (no bounce) with purchases

The percentage of sessions that included at least one click in which the visitor placed an order in your shop. This metric is calculated by dividing the number of sessions in which the visitor placed an order by the number of sessions that included at least one click.

This metric is estimated and in development.

Sessions with product page view

The percentage of sessions in which the visitor viewed a product page in your shop. This metric is calculated by dividing the number of sessions with a product page view by the number of sessions.

This metric is in development.

Sessions (no bounce) with product page view

The percentage of sessions that included at least one click in which the visitor viewed a product page in your shop. This metric is calculated by dividing the number of sessions with a product page view by the number of sessions that included at least one click.

This metric is in development.

Sessions with add to wishlist

The percentage of sessions in which the visitor added an item to their wishlist in your shop. This metric is calculated by dividing the number of sessions with an add-to-wishlist event by the number of sessions.

This metric is estimated and in development.

Sessions (no bounce) with add to wishlist

The percentage of sessions that included at least one click in which the visitor added an item to their wishlist in your shop. This metric is calculated by dividing the number of sessions with an add-to-wishlist event by the number of sessions that included at least one click.

This metric is estimated and in development.

Sessions with add to cart

The percentage of sessions in which the visitor added an item to their shopping basket in your shop. This metric is calculated by dividing the number of sessions with an add to cart event by the number of sessions.

This metric is estimated and in development.

Sessions (no bounce) with add to cart

The percentage of sessions that included at least one click in which the visitor added an item to their wishlist in your shop. This metric is calculated by dividing the number of sessions with an add-to-wishlist event by the number of sessions that included at least one click.

This metric is estimated and in development.

Messages sent

The number of times that a visitor sent a message to your shop using a Meta technology messaging app, such as Facebook Messenger.

This metric is in development.

Sessions with messages sent

The percentage of sessions in which the visitor sent a message to your shop. This metric is calculated by dividing the number of sessions with a message sent event by the number of sessions.

This metric is estimated and in development.

Sessions (no bounce) with messages sent

The percentage of sessions that included at least one click in which the visitor sent a message to your shop. This metric is calculated by dividing the number of sessions with a message sent event by the number of sessions that included at least one click.

This metric is estimated and in development.

Sessions with product page clicks to website

The percentage of sessions in which the visitor clicked to visit your website from a product page in your shop. This metric is calculated by dividing the number of sessions with a product page click-to-website event by the number of sessions.

This metric is in development.

Bounce rate

The percentage of sessions with only a single product page, collection or other Page view. This metric is calculated by dividing the number of sessions with only a single product page, collection or other Page view by the number of sessions.

This metric is in development.

Collection views

The number of times a specific collection in the shop was on screen.

This metric is in development.

Visitors per collection

The estimated number of people who viewed a specific collection in the shop.

This metric is estimated and in development.

Product page views

The number of product page views within a Meta technology, such as Shops.

This metric is in development.

Home page views

The number of times the main landing page for your shop on Facebook or Instagram was on screen.

This metric is in development.

Purchases

The estimated number of purchases made on a Meta technology, such as Shops, including cancellations. Final numbers may differ slightly due to cancellations, chargebacks or other factors.

This metric is in development.

Abandoned baskets

The number of times that a basket on a Meta technology, such as Shops, was left with at least one item in it where a visitor did not complete a purchase. A basket is considered abandoned if the last item added to it sat for at least a day with no further actions, such as initiating checkout or adding or removing an item.

This metric is reported in Pacific Time.

This metric is in development.

Website, app and offline adds to cart

The number of add to cart events attributed to your shop, based on information received from one or more of your connected Meta Business Tools.

This metric is in development.

How it's calculated

This metric counts add to cart events attributed to your shop that are tracked by one of your Meta Business Tools (such as a Meta pixel, the conversions API, app SDK or offline event set). Events may be counted differently based on the attribution setting that has been selected. In some cases, such as results reported for iOS 14.5+ campaigns, this metric may not include some events where we received restricted information for users that opted out of the iOS 14.5+ prompt on Facebook.

Website, app and offline purchases

The estimated number of purchase events attributed to your shop, based on information received from one or more of your connected Meta Business Tools.

This metric is in development.

How it's calculated

This metric counts purchase events attributed to your shop that are tracked by one of your Meta Business Tools (such as a Meta pixel, the conversions API, app SDK or offline event set). Events may be counted differently based on the attribution setting that has been selected. In some cases, such as results reported for iOS 14.5+ campaigns, this metric may not include some events where we received restricted information for users that opted out of the iOS 14.5+ prompt on Facebook.

Website, app and offline sales

The estimated amount of money earned from purchases attributed to your shop, based on information received from one or more of your connected Meta Business Tools.

This metric is in development.

How it's calculated

This metric counts the estimated amount of money earned from purchase events attributed to your shop that are tracked by one of your Meta Business Tools (such as a Meta pixel, the conversions API, app SDK or offline event set). Events may be counted differently based on the attribution setting that has been selected. In some cases, such as results reported for iOS 14.5+ campaigns, this metric may not include some events where we received restricted information for users that opted out of the iOS 14.5+ prompt on Facebook.

Website, app and offline content views

The estimated amount of view content events attributed to your shop, based on information received from one or more of your connected Meta Business Tools.

This metric is in development.

How it's calculated

This metric counts view content events attributed to your shop that are tracked by one of your Meta Business Tools (such as a Meta pixel, the conversions API, app SDK or offline event set). Events may be counted differently based on the attribution setting that has been selected. In some cases, such as results reported for iOS 14.5+ campaigns, this metric may not include some events where we received restricted information for users that opted out of the iOS 14.5+ prompt on Facebook.

Reminders set

The number of reminders set on Instagram for a product launch.

This metric is in development.

Product launch available quantity

The number of items available for purchase in your product launch. Available quantity is calculated by subtracting the number of items purchased from your shop from the original quantity provided by you or a third-party API integration. Items from pending and reserved orders are included in your available quantity. Returns and cancellations are not included. This metric may rely on data reported by a third-party API.

This metric is in development.

Non-followers

The number of visitors who do not follow the accounts linked to your shop from Commerce Manager. This is based on whether you selected Facebook, Instagram, or Facebook and Instagram. For example, if you view non-followers for your shop on Facebook, this number shows the number of visitors who don't follow the Facebook account linked to your shop from Commerce Manager. If someone follows or unfollows an account that's linked to Commerce Manager after visiting your shop, they'll only be counted once towards total visitors. If a non-follower becomes a follower after their first visit to your shop, they may count as both a follower and a non-follower.

This metric is estimated and in development.

Followers

The number of visitors who follow the accounts linked to your shop from Commerce Manager. This is based on whether you selected Facebook, Instagram, or Facebook and Instagram. For example, if you view followers for your shop on Facebook, this number shows the number of visitors who follow the Facebook account linked to your shop from Commerce Manager.

If someone follows or unfollows an account that's linked to Commerce Manager after visiting your shop, they'll only be counted once towards total visitors. If a non-follower becomes a follower after their first visit to your shop, they may count as both a follower and a non-follower. This metric is estimated and in development.

This metric is estimated and in development.

Sales from tagged content

Sales attributed to tagged content, such as a post with a product tag. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Shop sales

The approximate amount of money earned from purchases on a Meta-owned property, such as Shops. Offers and discounts applied by your shop, applicable taxes, delivery fees and cancellations are calculated into this amount. This amount may vary due to chargebacks, returns and tax adjustments. This metric is in development.

Sales from ads

Sales attributed to ads, such as a post that you boost or an ad you create in Ads Manager. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Shop sales

The approximate amount of money earned from purchases on a Meta-owned property, such as Shops. Offers and discounts applied by your shop, applicable taxes, delivery fees and cancellations are calculated into this amount. This amount may vary due to chargebacks, returns and tax adjustments. This metric is in development.

Sales from other sources

Sales that are not attributed to tagged content or ads. Some examples include when sales are attributed to actions taken from search or from your Facebook Page or Instagram profile when you haven't also viewed or clicked tagged content or ads. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Shop sales

The approximate amount of money earned from purchases on a Meta-owned property, such as Shops. Offers and discounts applied by your shop, applicable taxes, delivery fees and cancellations are calculated into this amount. This amount may vary due to chargebacks, returns and tax adjustments. This metric is in development.

Sales from non-followers

This metric is in development.

Shop sales

The approximate amount of money earned from purchases on a Meta-owned property, such as Shops. Offers and discounts applied by your shop, applicable taxes, delivery fees and cancellations are calculated into this amount. This amount may vary due to chargebacks, returns and tax adjustments. This metric is in development.

Non-followers

The number of visitors who do not follow the accounts linked to your shop from Commerce Manager. This is based on whether you selected Facebook, Instagram, or Facebook and Instagram. For example, if you view non-followers for your shop on Facebook, this number shows the number of visitors who don't follow the Facebook account linked to your shop from Commerce Manager. If someone follows or unfollows an account that's linked to Commerce Manager after visiting your shop, they'll only be counted once towards total visitors. If a non-follower becomes a follower after their first visit to your shop, they may count as both a follower and a non-follower.

This metric is estimated and in development.

Sales from followers

This metric is in development.

Shop sales

The approximate amount of money earned from purchases on a Meta-owned property, such as Shops. Offers and discounts applied by your shop, applicable taxes, delivery fees and cancellations are calculated into this amount. This amount may vary due to chargebacks, returns and tax adjustments. This metric is in development.

Followers

The number of visitors who follow the accounts linked to your shop from Commerce Manager. This is based on whether you selected Facebook, Instagram, or Facebook and Instagram. For example, if you view followers for your shop on Facebook, this number shows the number of visitors who follow the Facebook account linked to your shop from Commerce Manager.

If someone follows or unfollows an account that's linked to Commerce Manager after visiting your shop, they'll only be counted once towards total visitors. If a non-follower becomes a follower after their first visit to your shop, they may count as both a follower and a non-follower.

This metric is estimated and in development.

Product page clicks to website from tagged content

Product page clicks to website attributed to tagged content, such as a post with a product tag. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Product page clicks to website

The number of clicks on your product page that take people off Meta technologies, such as Shops. This metric counts the number of clicks to your website from a product page in your shop.

This metric is in development.

Product page clicks to website from ads

Product page clicks to website attributed to ads, such as a post that you boost or an ad that you create in Ads Manager. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Product page clicks to website

The number of clicks on your product page that take people off Meta technologies, such as Shops. This metric counts the number of clicks to your website from a product page in your shop.

This metric is in development.

Product page clicks to website from other sources

Product page clicks to website that are not attributed to tagged content or ads. Some examples include when product page clicks to website are attributed to actions taken from search or from your Facebook Page or Instagram profile when you haven't also viewed or clicked tagged content or ads. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Product page clicks to website

The number of clicks on your product page that take people off Meta technologies, such as Shops. This metric counts the number of clicks to your website from a product page in your shop.

This metric is in development.

Product page clicks to website from non-followers

This metric is in development.

Product page clicks to website

The number of clicks on your product page that take people off Meta technologies, such as Shops. This metric counts the number of clicks to your website from a product page in your shop.

This metric is in development.

Non-followers

The number of visitors who do not follow the accounts linked to your shop from Commerce Manager. This is based on whether you selected Facebook, Instagram, or Facebook and Instagram. For example, if you view non-followers for your shop on Facebook, this number shows the number of visitors who don't follow the Facebook account linked to your shop from Commerce Manager. If someone follows or unfollows an account that's linked to Commerce Manager after visiting your shop, they'll only be counted once towards total visitors. If a non-follower becomes a follower after their first visit to your shop, they may count as both a follower and a non-follower.

This metric is estimated and in development.

Product page clicks to website from followers

This metric is in development.

Product page clicks to website

The number of clicks on your product page that take people off Facebook-owned properties, such as Shops. This metric counts the number of clicks to your website from a product page in your shop.

This metric is in development.

Followers

The number of visitors who follow the accounts linked to your shop from Commerce Manager. This is based on whether you selected Facebook, Instagram, or Facebook and Instagram. For example, if you view followers for your shop on Facebook, this number shows the number of visitors who don't follow the Facebook account linked to your shop from Commerce Manager. If someone follows or unfollows an account that's linked to Commerce Manager after visiting your shop, they'll only be counted once towards total visitors. If a non-follower becomes a follower after their first visit to your shop, they may count as both a follower and a non-follower.

This metric is estimated and in development.

Visitors from tagged content

Visitors attributed to tagged content, such as a post with a product tag. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Visitors

The estimated number of people who visited your shop. This metric is estimated and in development.

Visitors from ads

Visitors attributed to ads, such as a post that you boost or an ad that you create in Ads Manager. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Visitors

The estimated number of people who visited your shop. This metric is estimated and in development.

Visitors from other sources

Visitors that are not attributed to tagged content or ads. Some examples include when visitors are attributed to actions taken from search or from your Facebook Page or Instagram profile when you haven't also viewed or clicked tagged content or ads. Commerce Manager uses a last-touch, ads-preferred attribution model.

This metric is in development.

Visitors

The estimated number of people who visited your shop. This metric is estimated and in development.