Meta Business Help Centre

Sign up your business for Meta Verified

Meta Verified for businesses is slowly being rolled out and isn't available for everyone yet.

If it's available and you meet the eligibility requirements, you can sign your business up for Meta Verified.

Note: The Meta business account, sometimes called a Business Manager account, is being renamed to business portfolio. This change will appear gradually across Meta technologies.

Meta Verified for businesses is a paid subscription for eligible businesses to stand out with a verified badge that confirms that the business is validated and authentic.

This subscription comes with a bundle of features and benefits that are only available for eligible businesses that successfully complete the verification process.


Before you begin

  • Full control of an eligible business portfolio is required to sign your business up for Meta Verified.
  • Everyone with access to the business portfolio needs to enable two-factor authentication on their personal account to continue accessing the portfolio after the verification process has begun.
  • Once you've begun the verification process and submitted your initial payment, you won't be able to change your business asset's username, profile name, category or location.

Note: If you don't complete the verification process, your subscription will be cancelled and you will be eligible for a refund.


Sign up for Meta Verified

Meta Business Suite (desktop)

Part 1: Choose your business assets and set up your payment. This is where you'll choose the business asset(s) that you want to verify and set up your subscription payment.
  1. Go to business.facebook.com and log in to the account that has access to your business portfolio.
  2. Click Settings in the left menu.
  3. Click Meta Verified in the left menu, then click Sign up now.
  4. Select the business asset(s) that you want to verify, then click Sign up now.
  5. Select your location and currency, then click Next.
  6. Review your subscription, then click Next.
  7. Add a new payment method or select an existing payment method, then click Next.
  8. Click Confirm, then click Next.
Part 2: Add extra security. This is where you'll set up two-factor authentication – a security feature that requires you to enter a login code each time that you access your account on a device that we don't recognise.
  1. Review the information about adding extra security and enrolling into Facebook Protect.
  2. Click the box next to OK, I understand.
  3. Go through Facebook Protect enrolment if you haven't already enrolled. You'll be required to set up two-factor authentication and create a stronger password if you haven't already done so.
Part 3: Verify your business details. This is where you'll choose how you want to verify your business.
  1. Click Start verification.
  2. Select one of the following verification methods, then click Next.

Business details and connection

If you select "Business details and connection", you'll need to provide business information and confirm your connection to the business.

  1. Enter your business information, then click Next.
  2. Select your business from the list of results, then click Next. (If none of the options match your business, follow the instructions in Step 5.)
  3. Review your business information, then click Next.
  4. Choose a verification method to confirm your connection to the business, then click Next.
If none of the options match your business, you'll need to upload an official document that matches your business name.
  1. Click "Business documents" on your screen, then click Next.
  2. Select a document type.
  3. Click Upload and select your document, then click Next.
  4. Click Done.

Valid photo ID

If you select "Government-issued ID", you'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

Note: Only select this option if the name on your Facebook business Page or Instagram professional account contains any part of the name shown on the ID.

  1. Enter the name that you want to verify, then click Next.
  2. Review the information on the screen, then click I agree. (Depending on your location, you may not see this screen.)
  3. Choose the type of ID that you want to upload, then click Next.
  4. Click Upload and select both the front and back photos of your ID.
  5. Once you've uploaded both sides of your ID, click Submit.
  6. Click Done.
Part 4: Choose a verification method. This is where you'll choose how you want to confirm your connection to the business.

Select one of the options below.

Option 1: Email address

To get your confirmation code, make sure that you can access the email address on your confirmation screen.

  1. Enter your business email address, then click Send code.
  2. Find the code in your email.
  3. Once you've found your 5-digit code, go back to Meta Business Suite and enter it on the confirmation screen.
  4. Click Next, then click Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 2: Text message (SMS)

To get your confirmation code, make sure that you can receive texts on the phone number on your confirmation screen.

  1. Click Send text.
  2. Find the code in your text messages.
  3. Once you've found your 5-digit code, go back to Meta Business Suite and enter it on the confirmation screen.
  4. Click Next, then click Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 3: Phone call

To get your confirmation code, make sure that you can answer the phone number on your confirmation screen.

  1. Click Call.
  2. Answer the call to get your code.
  3. Once you have your 5-digit code, go back to Meta Business Suite and enter it on the confirmation screen.
  4. Click Next, then click Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 4: Identity verification

You'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

  1. Choose the identity that you want to verify, then click Next.
  2. Choose the type of ID that you want to upload, then click Next.
  3. Click Upload and select both the front and back photos of your ID.
  4. Once you've uploaded both sides of your ID, click Submit.
  5. Click Done.

Option 5: Domain verification

You'll need to complete the domain form that will open in a new tab on your computer. Once you've completed this form, you'll need to go back to Meta Business Suite to finish signing up.

  1. Click Next. The domain form will open in a new tab on your computer.
  2. On the form, click Add to enter a new domain.
  3. Enter the root domain without any prefixes. For example, enter website.com, not www.website.com or https://website.com.
  4. Click Add to add a new domain.

Next, you'll need to select one of the following options to verify your domain:

Option 1: Add a meta-tag to your HTML source code.
  1. Copy the meta-tag on your domain form.
  2. Open your website's home page HTML source.
  3. Paste the meta-tag into the section of the HTML code and publish the page.
  4. Go to the root domain of your website and view the HTML source to confirm that the meta-tag is there.
Option 2: Upload an HTML file to your root directory.
  1. Download the HTML verification file that's linked on your domain form. Don't make any changes to the file after you've downloaded it.
  2. Upload the HTML file to the root directory of your domain.
  3. Paste the meta-tag into the section of the HTML code and publish the page.
  4. Go back to the domain form and click on your root domain to confirm that you can see the verification code on your website.
Option 3: Update the DNS TXT record with your domain registrar.
  1. Go to your domain registrar and log in.
  2. Go to the DNS records section.
  3. Go back to the domain form and copy the TXT record.
  4. Add the TXT record in your DNS configuration by following the instructions from your domain registrar.
  5. Use a DNS TXT lookup tool to confirm that the TXT record has been updated across your servers.

Once you've followed instructions for one of the options above:

  1. Go back to the domain form and click Verify domain.
  2. Go back to Meta Business Suite and click Next.
  3. Click Done.

Facebook mobile app (iPhone)

Part 1: Choose your business assets and set up your payment. This is where you'll choose the business asset(s) that you want to verify and set up your subscription payment.
  1. Open the Facebook mobile app and log in to your account.
  2. Tap your profile picture in the bottom right, then tap the Facebook business Page that you want to verify.
  3. Tap more below your Page's profile picture, then tap Meta Verified.
  4. Tap Sign up now, then tap Next.
  5. Select the business asset that you want to verify, then tap Next.
  6. Tap Pay, then confirm your payment through the Apple App Store.
Part 2: Add extra security. This is where you'll set up two-factor authentication – a security feature that requires you to enter a login code each time that you access your account on a device that we don't recognise.

Everyone with access to the business portfolio will automatically be enrolled into Facebook Protect and will be required to set up two-factor authentication.

  1. Review the information about adding extra security and enrolling into Facebook Protect.
  2. Tap the box next to OK, I understand.
  3. Go through Facebook Protect enrolment if you haven't already enrolled. You'll be required to set up two-factor authentication and create a stronger password if you haven't already done so.
Part 3: Verify your business details. This is where you'll choose how you want to verify your business.
  1. Select the country that your business is located in, then tap Next.
  2. Select a verification method, then tap Next.

Business details

If you select "Business details", you'll need to provide business information and confirm your connection to the business.

  1. Enter your business information, then tap Next.
  2. Select your business from the list of results, then tap Next. (If none of the options match your business, follow the instructions in Step 5.)
  3. Review your business information, then tap Next.
  4. Choose a verification method to confirm your connection to the business, then tap Next.
If none of the options match your business, you'll need to upload an official document that matches your business name.
  1. Tap "Business documents" on your screen, then tap Next.
  2. Select a document type.
  3. Tap Upload and select your document, then tap Next.
  4. Tap Done.

Valid photo ID

If you select "Government-issued ID", you'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

Note: Only select this option if the name on your Facebook business Page or Instagram professional account contains any part of the name shown on the ID.

  1. Enter the name you want to verify, then tap Next.
  2. Review the information on the screen, then tap I agree. (Depending on your location, you may not see this screen.)
  3. Choose the type of ID that you want to upload, then tap Next.
  4. Tap Front of ID, then select the photo of the front of your ID.
  5. Tap Back of ID, then select the photo of the back of your ID.
  6. Once you've uploaded both sides of your ID, tap Submit.
  7. Tap Done.
Part 4: Choose a verification method. This is where you'll choose how you want to confirm your connection to the business. Select one of the options below.

Select one of the options below.

Option 1: Email address

To get your confirmation code, make sure that you can access the email address on your confirmation screen.

  1. Enter your business email address, then tap Next.
  2. Find the code in your email.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 2: Text message (SMS)

To get your confirmation code, make sure that you can receive texts on the phone number on your confirmation screen.

  1. Tap Next.
  2. Find the code in your text messages.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 3: Phone call

To get your confirmation code, make sure that you can answer the phone number on your confirmation screen.

  1. Tap Next.
  2. Answer the call to get your code.
  3. Once you have your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 4: Identity verification

You'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

  1. Choose the identity that you want to verify, then tap Next.
  2. Choose the type of ID that you want to upload, then tap Next.
  3. Tap Upload and select both the front and back photos of your ID.
  4. Once you've uploaded both sides of your ID, tap Submit.
  5. Tap Done.

Facebook mobile app (Android)

Part 1: Choose your business asset and set up payment. This is where you'll choose the business asset that you want to verify and set up your subscription payment
  1. Open the Facebook mobile app and log in to your account.
  2. Tap in the top right, then tap the Facebook business Page that you want to verify.
  3. Tap your business Page's profile picture in the top right, then tap it again below Menu.
  4. Tap more below your Page's profile picture, then tap Meta Verified.
  5. Tap Sign up now, then tap Next.
  6. Select the business asset that you want to verify, then tap Next.
  7. Tap Pay, then confirm your payment through the Google Play Store.
Part 2: Add extra security. This is where you'll set up two-factor authentication – a security feature that requires you to enter a login code each time that you access your account on a device that we don't recognise.

Everyone with access to the business portfolio will automatically be enrolled into Facebook Protect and will be required to set up two-factor authentication.

  1. Review the information about adding extra security and enrolling into Facebook Protect.
  2. Tap the box next to OK, I understand.
  3. Go through Facebook Protect enrolment if you haven't already enrolled. You'll be required to set up two-factor authentication and create a stronger password if you haven't already done so.
Part 3: Verify your business details. This is where you'll choose how you want to verify your business.
  1. Select the country that your business is located in, then tap Next.
  2. Select a verification method, then tap Next.

Business details

If you select "Business details", you'll need to provide business information and confirm your connection to the business.

  1. Enter your business information, then tap Next.
  2. Select your business from the list of results, then tap Next. (If none of the options match your business, follow the instructions in Step 5.)
  3. Review your business information, then tap Next.
  4. Choose a verification method to confirm your connection to the business, then tap Next.
If none of the options match your business, you'll need to upload an official document that matches your business name.
  1. Tap "Business documents" on your screen, then tap Next.
  2. Select a document type.
  3. Tap Upload and select your document, then tap Next.
  4. Tap Done.

Valid photo ID

If you select "Government-issued ID", you'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

Note: Only select this option if the name on your Facebook business Page or Instagram professional account contains any part of the name shown on the ID.

  1. Enter the name you want to verify, then tap Next.
  2. Review the information on the screen, then tap I agree. (Depending on your location, you may not see this screen.)
  3. Choose the type of ID that you want to upload, then tap Next.
  4. Tap Front of ID, then select the photo of the front of your ID.
  5. Tap Back of ID, then select the photo of the back of your ID.
  6. Once you've uploaded both sides of your ID, tap Submit.
  7. Tap Done.
Part 4: Choose a verification method. This is where you'll choose how you want to confirm your connection to the business. Select one of the options below.

Select one of the options below.

Option 1: Email address

To get your confirmation code, make sure that you can access the email address on your confirmation screen.

  1. Enter your business email address, then tap Next.
  2. Find the code in your email.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 2: Text message (SMS)

To get your confirmation code, make sure that you can receive texts on the phone number on your confirmation screen.

  1. Tap Next.
  2. Find the code in your text messages.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 3: Phone call

To get your confirmation code, make sure that you can answer the phone number on your confirmation screen.

  1. Tap Next.
  2. Answer the call to get your code.
  3. Once you have your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 4: Identity verification

You'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

  1. Choose the identity that you want to verify, then tap Next.
  2. Choose the type of ID that you want to upload, then tap Next.
  3. Tap Upload and select both the front and back photos of your ID.
  4. Once you've uploaded both sides of your ID, tap Submit.
  5. Tap Done.

Instagram mobile app (iPhone)

Part 1: Choose your business assets and set up your payment. This is where you'll choose the business asset(s) that you want to verify and set up your subscription payment.
  1. Open the Instagram mobile app and log in to the professional account that you want to verify.
  2. Tap your profile picture in the bottom right to go to your business's profile.
  3. Tap more in the top right, then tap Meta Verified.
  4. Tap Sign up now, then tap Next.
  5. Select the business asset(s) that you want to verify, then tap Next.
  6. Tap Pay, then confirm your payment through the Apple App Store.
Part 2: Add extra security. This is where you'll set up two-factor authentication – a security feature that requires you to enter a login code each time that you access your account on a device that we don't recognise.
  1. Select a security method on the screen, then tap Next.
  2. Follow the on-screen instructions, then tap Next.
Part 3: Verify your business details. This is where you'll choose how you want to verify your business.
  1. Select the country that your business is located in, then tap Next.
  2. Select one of the following verification methods, then tap Next.

Business details

If you select "Business details", you'll need to provide business information and confirm your connection to the business.

  1. Enter your business information, then tap Next.
  2. Select your business from the list of results, then tap Next. (If none of the options match your business, follow the instructions in Step 5.)
  3. Review your business information, then tap Next.
  4. Choose a verification method to confirm your connection to the business, then tap Next.
If none of the options match your business, you'll need to upload an official document that matches your business name.
  1. Tap "Business documents" on your screen, then tap Next.
  2. Select a document type.
  3. Tap Upload and select your document, then tap Next.
  4. Tap Done.

Valid photo ID

If you select "Government-issued ID", you'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

Note: Only select this option if the name on your Facebook business Page or Instagram professional account contains any part of the name shown on the ID.

  1. Enter the name you want to verify, then tap Next.
  2. Review the information on the screen, then tap I agree. (Depending on your location, you may not see this screen.)
  3. Choose the type of ID that you want to upload, then tap Next.
  4. Tap Front of ID, then select the photo of the front of your ID.
  5. Tap Back of ID, then select the photo of the back of your ID.
  6. Once you've uploaded both sides of your ID, tap Submit.
  7. Tap Done.
Part 4: Choose a verification method. This is where you'll choose how you want to confirm your connection to the business.

Select one of the options below.

Option 1: Email address

To get your confirmation code, make sure that you can access the email address on your confirmation screen.

  1. Enter your business email address, then tap Next.
  2. Find the code in your email.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 2: Text message (SMS)

To get your confirmation code, make sure that you can receive texts on the phone number on your confirmation screen.

  1. Tap Next.
  2. Find the code in your text messages.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 3: Phone call

To get your confirmation code, make sure that you can answer the phone number on your confirmation screen.

  1. Tap Next.
  2. Answer the call to get your code.
  3. Once you have your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 4: Identity verification

You'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

  1. Choose the identity that you want to verify, then tap Next.
  2. Choose the type of ID that you want to upload, then tap Next.
  3. Tap Upload and select both the front and back photos of your ID.
  4. Once you've uploaded both sides of your ID, tap Submit.
  5. Tap Done.

Instagram mobile app (Android)

Part 1: Choose your business assets and set up your payment. This is where you'll choose the business asset(s) that you want to verify and set up your subscription payment.
  1. Open the Instagram mobile app and log in to the professional account that you want to verify.
  2. Tap your profile picture in the bottom right to go to your business's profile.
  3. Tap in the top right, then tap Meta Verified.
  4. Tap Sign up now, then tap Next.
  5. Select the business asset that you want to verify, then tap Next.
  6. Tap Pay, then confirm your payment through the Google Play Store.
Part 2: Add extra security. This is where you'll set up two-factor authentication – a security feature that requires you to enter a login code each time that you access your account on a device that we don't recognise.
  1. Select a security method on the screen, then tap Next.
  2. Follow the on-screen instructions, then tap Next.
Part 3: Verify your business details. This is where you'll choose how you want to verify your business.
  1. Select the country that your business is located in, then tap Next.
  2. Select one of the following verification methods, then tap Next.

Business details

If you select "Business details", you'll need to provide business information and confirm your connection to the business.

  1. Enter your business information, then tap Next.
  2. Select your business from the list of results, then tap Next. (If none of the options match your business, follow the instructions in Step 5.)
  3. Review your business information, then tap Next.
  4. Choose a verification method to confirm your connection to the business, then tap Next.
If none of the options match your business, you'll need to upload an official document that matches your business name.
  1. Tap "Business documents" on your screen, then tap Next.
  2. Select a document type.
  3. Tap Upload and select your document, then tap Next.
  4. Tap Done.

Valid photo ID

If you select "Government-issued ID", you'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

Note: Only select this option if the name on your Facebook business Page or Instagram professional account contains any part of the name shown on the ID.

  1. Enter the name you want to verify, then tap Next.
  2. Review the information on the screen, then tap I agree. (Depending on your location, you may not see this screen.)
  3. Choose the type of ID that you want to upload, then tap Next.
  4. Tap Front of ID, then select the photo of the front of your ID.
  5. Tap Back of ID, then select the photo of the back of your ID.
  6. Once you've uploaded both sides of your ID, tap Submit.
  7. Tap Done.
Part 4: Choose a verification method. This is where you'll choose how you want to confirm your connection to the business.

Select one of the options below.

Option 1: Email address

To get your confirmation code, make sure that you can access the email address on your confirmation screen.

  1. Enter your business email address, then tap Next.
  2. Find the code in your email.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 2: Text message (SMS)

To get your confirmation code, make sure that you can receive texts on the phone number on your confirmation screen.

  1. Tap Next.
  2. Find the code in your text messages.
  3. Once you've found your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 3: Phone call

To get your confirmation code, make sure that you can answer the phone number on your confirmation screen.

  1. Tap Next.
  2. Answer the call to get your code.
  3. Once you have your 5-digit code, go back to Facebook and enter it on the confirmation screen.
  4. Tap Next, then tap Done.

Note: Confirmation codes expire after 24 hours. If your code expires, you can click Resend code to receive a new one.

Option 4: Identity verification

You'll need to take photos of your valid, unexpired government-issued photo ID (front and back) to upload for confirming your connection to the business.

  1. Choose the identity that you want to verify, then tap Next.
  2. Choose the type of ID that you want to upload, then tap Next.
  3. Tap Upload and select both the front and back photos of your ID.
  4. Once you've uploaded both sides of your ID, tap Submit.
  5. Tap Done.

Once you've submitted your information, we'll review it and update your verification status after the review is complete. This process can take up to three days.


After verification

After you've successfully completed the verification process, your business asset(s) will be verified. You'll also receive access to Meta Verified benefits, including account support.

Your verified badge will be displayed:

  • On your business asset
  • In the Comments section next to your business asset's profile picture
  • In search results next to your business asset's name and profile picture
  • In direct messages next to your business asset's profile picture
  • In Reels, Stories and Feed
  • On Facebook Watch

Learn how to manage your Meta Verified business subscription.


Important notes


Having trouble?

Learn how to troubleshoot verification issues for Meta Verified.

If you have existing business verification based on prior requirements, you can sign up for Meta Verified.

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