Benefits of integrating your CRM system with Facebook

Customer relationship management (CRM) software allows businesses to build and manage relationships with prospective and current customers. Integrating your CRM or other customer system with Facebook can help ensure that the leads you generate through your Facebook lead ad campaigns are followed up with in a timely manner and may yield a higher rate of conversion.

Benefits of using an integrated CRM system include:

• You won't need to manually download your leads from Facebook and save them in spreadsheets or upload them to other tools. All of your new leads will be available to access and manage through your CRM software automatically and in real time.
• You can take immediate action on new leads. In general, the longer you wait to follow up with a new lead, the less likely that lead is to convert or become a customer later.
• You have an easy way to confirm people's interest in your business or service by using a confirmation email sent through your CRM. This secondary confirmation is beneficial because it helps ensure that the people taking action on your lead ad are interested in hearing more from you, which can improve your conversions later.
• You can save time by integrating your CRM with Facebook once. After it is integrated, you can continue to use that integration across multiple campaigns, no matter who in your organisation creates them.