Why is my boost not available?

Cover photos can't be turned into ads. We recommend that you apply your budget to boost ads that drive audience engagement and brand awareness. To use your cover photo in an ad, upload the photo as a new post and then boost it.

1. Go to your Facebook Page.
2. Click Photo at the top of your Page's timeline.
3. Click Upload photos.
4. Upload the photo that you'd like to boost.
5. Add a caption or description.
6. Click Share now.
7. Click the Boost Post button on the new post.
8. To drive people from Facebook to take actions that are important to your business, add a post button to your ad (optional).
9. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
10. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
11. Choose a duration option or enter a custom end date next to Run this ad until.
12. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
13. Confirm that the rest of the fields are complete.
14. Click Boost.

Once your ad is reviewed and approved, it will start running.

We've retired boost formats that aren't optimal for advertising so that you can get the most value from Meta ads. Try these other ways of boosting these posts.

Profile pictures

If your profile picture is a brand creative that you want to share to a wider audience, upload it as a new post and then boost it.

1. Go to your Facebook Page.
2. Click Photo/video at the top of your Page's timeline.
3. Click Upload photos/video.
4. Upload the photo that you'd like to boost.
5. Add a caption or description.
6. Click Share now.
7. Click the Boost post button on the new post.
8. To drive people from Facebook to take actions that are important to your business, add a post button to your ad (optional).
9. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
10. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
11. Choose a duration option or enter a custom end date next to Run this ad until.
12. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
13. Confirm that the rest of the fields are complete.
14. Click Boost.

Once your ad is reviewed and approved, it will start running.

Draft posts

Draft posts can't be boosted. Publish your draft post before trying to boost it.

1. Go to your Facebook Page.
2. Click Publishing tools at the top of your Page.
3. Under the Posts section, click Drafts.
4. On the draft post that you'd like to boost, click the drop-down next to Edit and select Publish.
5. Find the post on your Facebook Page.
6. Click Boost post.
7. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
8. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
9. Choose a duration option or enter a custom end date next to Run this ad until.
10. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
11. Confirm that the rest of the fields are complete.
12. Click Boost.

Once your ad is reviewed and approved, it will start running.

Notes or posts containing a link to a note

Notes can't be boosted. Instead, try creating a new post with the content from your note and boosting it.

1. Go to the note that you were trying to boost.
2. Copy the content, such as text and images, from the note.
3. Go to your Facebook Page.
4. Click Write a post.
5. Paste the copied content into the new post.
6. Click Share now.
7. Find the post on your Page and click Boost post.
8. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
9. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
10. Choose a duration option or enter a custom end date next to Run this ad until.
11. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
12. Confirm that the rest of the fields are complete.
13. Click Boost.

Once your ad is reviewed and approved, it will start running.

Live and scheduled videos

Only Pages with the blue verified badge can boost live and scheduled videos at this time. Boost a different type of media that's available to all Pages regardless of verification status, such as a standard video.

1. Go to your Facebook Page.
2. Click Photo/video at the top of your timeline.
3. Click Upload photos/video.
4. Select the video that you want to boost.
5. Enter details for your video to create your video post.
6. Set the thumbnail for your video post.
7. Click Publish.
8. Once the video has uploaded, go to the video on your Page's timeline and click Boost Post.
9. To drive people from Facebook to take actions that are important to your business, add a post button to your ad (optional).
10. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
11. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
12. Choose a duration option or enter a custom end date next to Run this ad until.
13. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
14. Confirm that the rest of the fields are complete.
15. Click Boost.

Once your ad is reviewed and approved, it will start running.

Albums

Albums live in a static place within your Page that can be accessed at any time when someone visits your Photos. Try highlighting a single photo that your audience can engage with by uploading it to a post and boosting it.

1. Go to your Facebook Page.
2. Click Photo/video at the top of your timeline.
3. Click Upload photos/video.
4. Upload the photo that you'd like to boost.
5. Add a caption or description.
6. Click Share now.
7. Click the Boost post button on the new post.
8. To drive people from Facebook to take actions that are important to your business, add a post button to your ad (optional).
9. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
10. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
11. Choose a duration option or enter a custom end date next to Run this ad until.
12. Select your preferred payment option. If there are no payment options available for your account, you will be prompted to add one after clicking Boost.
13. Confirm that the rest of the fields are complete.
14. Click Boost.

Once your ad is reviewed and approved, it will start running.

To ensure that every person who sees your content knows who initially published it, shared posts can't be boosted. Instead, create a new post with original content and then boost it.

1. Go to your Facebook Page.
2. Click Write a post and enter your content.
3. Click Share now.
4. Find the post on your Page and click Boost post.
5. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
6. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
7. Choose a duration option or enter a custom end date next to Run this ad until.
8. Select your preferred payment option. If there are no payment options available for your account, you will be prompted to add one after clicking Boost.
9. Confirm that the rest of the fields are complete.
10. Click Boost.

Once your ad is reviewed and approved, it will start running.

To ensure that every person who sees your content knows who initially published it, shared albums can't be boosted. Instead, create a new post with original photos and then boost it.

1. Go to your Facebook Page.
2. Click Photo/video at the top of your Page's timeline.
3. Click Create photo album.
4. Upload up to four images that you'd like to include in the boosted post.
5. Name the album and add a description.
6. Click Post.
7. Find the new album post on your Page and click Boost post.
8. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
9. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
10. Choose a duration option or enter a custom end date next to Run this ad until.
11. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
12. Confirm that the rest of the fields are complete.
13. Click Boost.

Once your ad is reviewed and approved, it will start running.

Expired posts aren't useful for your audience, so we wouldn't want you to boost them. Create a new post (even if it's similar or identical to the expired post) and boost it.

1. Go to the expired post that you'd like to boost.
2. Copy the content – such as text and images – that you want to boost.
3. Go to your Facebook Page.
4. Depending on the type of post that you'd like to boost, click Offer/discount, Create an event or Publish a job post at the top of your Page's timeline.
5. Paste the copied content into the new post.
6. Click Share now.
7. Find the post on your Page and click Boost post.
8. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
9. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
10. Choose a duration option or enter a custom end date next to Run this ad until.
11. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
12. Confirm that the rest of the fields are complete.
13. Click Boost.

Once your ad is reviewed and approved, it will start running.

Expired offers aren't useful for your audience, so we wouldn't want you to boost them. Create a new offer (even if it's similar or identical to a prior offer) and boost it.

1. Go to the expired offer that you'd like to boost.
2. Copy the content that you want to include in the boosted post, such as the text and images.
3. Go to your Facebook Page.
4. Click Offer/Discount at the top of your Page's timeline.
5. Describe your offer.
6. Edit the expiration date for your offer if you'd like it to run longer or shorter than a week.
7. Add a photo.
8. Select whether people can use the offer Online or In store.
9. Set up a unique code or barcode for your offer and/or add terms and conditions (optional).
10. Click Publish.
11. Once your offer ad is approved, go to the offer on your Page and click Boost offer.
12. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
13. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
14. Choose a duration option or enter a custom end date next to Run this ad until.
15. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
16. Confirm that the rest of the fields are complete.
17. Click Boost offer.

Once your ad is reviewed and approved, it will start running.

If your Page is unpublished, you won't be able to boost a post.

1. Go to your Facebook Page.
2. Find the post you want to boost.
3. Click Boost post.
4. A dialogue will appear prompting you to publish your Page. Click Publish Page.
5. Go back to the post that you'd like to boost and click Boost post.
6. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
7. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
8. Choose a duration option or enter a custom end date next to Run this ad until.
9. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
10. Confirm that the rest of the fields are complete.
11. Click Boost.

Once your ad is reviewed and approved, it will start running.

Your role determines what you can do on a Page. To advertise, contact an admin on the Page and request that they update your Page role to either an admin, advertiser, moderator or editor and then try boosting your post.

To give someone a role if you're an admin:

1. Click Settings at the top of your Page.
2. Click Page roles in the left column.
3. Enter a name or email address in the box and select the person from the list that appears.
4. Click Editor to select a role from the drop-down menu.
5. Click Add and enter your password to confirm.

A post can't be boosted if it contains a Facebook Click ID. A Facebook Click ID is a string of characters that is sometimes added to the end of a URL when someone views or clicks a link on Facebook. Create a new post (even if it's similar or identical to the current post) and boost it.

1. Find the post you'd like to boost.
2. Copy the content – such as text and images – that you want to boost.
3. Go to your Facebook Page.
4. Click Write a post at the top of your timeline and enter your content.
5. Confirm that any links you insert into the post don't contain the Facebook Click ID. To remove a Facebook Click ID from your URL, find the text string fbclid= then delete fbclid= and all subsequent characters.

Note: A Facebook Click ID is usually a string of 61 characters.

1. Click Share now.
2. Find the post on your Page and click Boost post.
3. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
4. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
5. Choose a duration option or enter a custom end date next to Run this ad until.
6. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
7. Confirm that the rest of the fields are complete.
8. Click Boost.

Once your ad is reviewed and approved, it will start running.

Your ad account was flagged for unusual activity, so it can't run any boosted posts.

To check the status of your account:

1. Go to Ads Manager.
2. Under status, confirm that your status is Active.

If you personally closed an ad account and want to reactivate it:

1. Go to Ads Manager.
2. Click Reactivate at the top of the Page.

If you're looking for help with an ad account, contact support through this form. We'll help you restart your ads once we've confirmed your account information.

Users with unusual account activity can be restricted from advertising and their payment methods will be paused. If you think this is a mistake, you can request a review of your ad account.

Once the review is complete, you will receive a message in your inbox on the status of your advertising access.

The job post that you're trying to boost doesn't appear on your Page because it's either unpublished or expired. Create a new job post and boost it once it's been approved.

1. Go to the job post that you'd like to boost.
2. Copy the content – such as the text and images – that you want to include in the boosted post.
3. Go to your Facebook Page.
4. Click Publish a job post at the top of your Page's timeline.
5. Describe the job post by entering a job title, location, job type and details.
6. Add a salary, additional questions and an email address for applications (optional).
7. Click Publish job post.
8. Find the new job post on your Page.
9. Click Boost post.
10. Enter the locations that you'd like your job post to reach (may select multiple).
11. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
12. Choose a duration option or enter a custom end date next to Run this ad until.
13. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
14. Click Boost.

Once your ad is reviewed and approved, it will start running.

Use Meta Business Manager to create and manage ads for your Page.

1. Open Business Manager.
2. Under posts, find the post that you want to boost and click it.
3. Click Boost post.
4. Select the audience that you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more.
5. Click the drop-down list below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your own and enter a custom budget.
6. Choose a duration option or enter a custom end date next to Run this ad until.
7. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
8. Confirm that the rest of the fields are complete and click Boost.

Once your ad is reviewed and approved, it will start running.

Pages that violate Meta Advertising Standards or other standards can be restricted from advertising, including the ability to boost posts. If you think this is a mistake, you can request a review of your Page.

Note: The following Page roles can request a review: admins, editors, moderators and advertisers. If you are not one of these roles, you will need to contact someone from your Page who can request a review. Confirm your Page role and then follow the appropriate steps below.

If you are a Page role that can request a review:

1. Go to your Facebook Page.
2. Find the post that you want to boost and hover over Boost unavailable. You'll see a tooltip explaining that advertising is no longer allowed on your Page.
3. Select Request review.
4. Select your Page and fill in the details requested in the form. When you've finished, select Send.

Once the review is complete, you will receive a message in your inbox on the status of your Page's advertising access.

If you are a Page role that can't request a review:

1. Go to your Facebook Page.
2. Select Settings in the top navigation bar.
3. Select Page roles in the left column.
4. Find the section titled Existing Page roles to see a list of admins and advertisers who can request a review.
5. Contact an admin or advertiser from the list and ask them to request a review.