Meta Business Help Centre

How to boost a post from your Facebook Page

Classic Pages on Facebook are updating to the new Pages experience. You'll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
Starting from February 2024, an Apple service charge of 30% of your total payment amount, before any applicable taxes, may apply when you boost in the Facebook iOS app. This fee is retained by Apple, not Facebook or Meta. Learn more about avoiding Apple service charges when boosting on Facebook.

You can boost posts from your Facebook business Page to reach more people and promote your business.

Before you begin

How to create a boosted post

To boost a Facebook post on your classic or new Page:

  1. Switch into your Facebook Page.
  2. Find the post you want to boost.
  3. Select Boost post. You can find it in the bottom right of your post. Note: If you are unable to select Boost post, boosting may be unavailable for this post.
  4. Goal: Choose the results you'd like to see from your ad. You can let Facebook select the most relevant goal based on your settings, or choose a goal manually.
  5. Fill in the details for your ad. We'll automatically use images and text from your post, but you can choose the following details:
    • Audience: Choose a recommended audience or create a new audience based on specific traits. Note: If your ad is part of a Special ad category, your audience options may be limited.
    • Total budget: Select a recommended budget or provide a custom budget.
    • Duration: Select one of the suggested timeframes or provide a specific end date.
    • Payment method: Review your payment method. If you need to, you can change or update your payment method.
    1. When you've finished, select Boost post now.
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