Best practices to maximise your lookalike audience

Once you've created a set of lookalike audiences using the advanced options, get the most out of them with this approach:

1. Target the same ads to each of the lookalike audiences with initial bids.
2. See how well the ads perform based on revenue per conversion or the lifetime value of the people in each audience

Note: Generally, lookalike audiences that are more similar to their source audience are more valuable. However, this could vary based on quality of the source audience and nature of the target audience.

3. Modify your bids for each audience based on your findings (bid more for more valuable audiences and less for less valuable audiences).