Create lookalike audience sets to optimise your bids

The audiences that you create are non-overlapping, so you don't have to exclude other audiences that are more or less similar.

• The most similar audience (0-1%)
• The second most similar audience (1%-3%)
• The least similar audience (3-6%)

To create a set of lookalike audiences:

1. Go to your Audiences.
2. Click Create audience > Lookalike audience.
3. Choose a source and country for your audience.
4. Choose the number of audiences you want to create.
5. Adjust the sliders to choose how similar you want your audiences to be to your source.
6. Click Confirm.

You can create a set of lookalike audiences to bid differently for audiences that you value differently.