About value-based lookalike audiences

You can use a mobile app, Meta Pixel, SDK, catalog or list with lifetime value as the source for your value-based lookalike. For example, you can choose your Meta Pixel as a value-based source to be used to automatically create the lookalike. Alternatively, you can add a customer lifetime value column to a file you're uploading to create a custom audience that can be used as a source for a value-based lookalike audience. That lookalike audience will then be made up of the people most similar to your highest value customers.

A regular lookalike audience (one that doesn't take customer lifetime value into account) can only find people similar to all your customers.

To create a value-based lookalike audience, your source audience must be a mobile app, pixel, SDK, catalog or a custom audience that has customer value as a data type.