Buying ads

Buy Facebook ads on any budget.

Create an Ad

How much do Facebook ads cost?

You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their advertising campaigns. The exact cost associated with your ad being shown to someone is determined in our ad auction. Learn how pricing works for our ads and how to set a budget that works for you.

How do I purchase ads?

The most common way to purchase ads for Facebook, Instagram and Audience Network is through our ad management tool, Ads Manager. You purchase ads by creating an ad and submitting it to our ad auction.

You're always in charge.

You set your budget and bid. We'll never spend more than your max.

Get results on any budget.

Ads are shown to people who are likely to be interested, so you get results.

Pay for the actions you want.

Choose your objective – impressions, conversions – and only pay for those.

Create ads easily with Ads Manager

How to set a daily budget in Facebook Ads Manager

Submit your ad to the Facebook ad auction.

The ad auction determines which ads should be shown to which people. Using information that you provide in the ad creation process, the auction shows your ad to the people who are most likely to be interested in it – for the price that you bid or less, and never higher.

In the ad creation process, you set parameters that the auction will use to deliver your ad to people, including:

Budget

You set your ad budget – a total amount that you want to spend daily or over the course of the campaign – and can edit it at any time. You also set a bid – the maximum amount that you're willing to pay when someone sees your ad or takes your desired action.

Audience

You also choose who you want to see your ad. You can use demographics, such as age, gender and current cities, to connect with people, or things such as interests, devices or past actions.

Creative

Finally, you decide how you want your ad to look. You can use text, images and videos to capture people's attention. Once you've created your ad, it goes to our ad auction, where it will start being shown to people.

Learn more about how the ad auction works in the Advertiser Help Centre.

Get Step-by-step Instructions
Reach and frequency buying

Get precise control over your campaign costs.

Budget control for reach and frequency on Facebook Ads Manager
For ad campaigns aimed at more than 200,000 people, reach and frequency buying gives you predictable and controlled ad delivery at a locked price. Choose how many people see your ads, how often and even the order in which they see them – and plan out those details up to six months in advance.

You'll also know how far your money goes. Reach and frequency shows you the exact budget you need to reach your intended audience. Once your ads have been set up, it will deliver your ads at the price you booked.

Learn more about reach and frequency buying on the Advertiser Help Centre.

Get step-by-step Instructions
Target Rating Points buying

Buy Facebook video ads in the same way as you buy TV ads.

The Targeting Rating Points (TRP) buying option empowers advertisers who are used to buying TV ads to purchase Facebook, Instagram and Audience Network ads in similar ways. TRP buying lets you plan, purchase and get reports on Facebook video campaigns in the same way as you do with TV and other online video channels.

Learn more about how TRP buying on Facebook works in the Advertiser Help Centre.

Get Step-by-step Instructions
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See what else you need to make an ad.

Learn how to make a Facebook ad

Ready to make an ad? Go to Ads Manager.

Create an ad

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