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The right media mix can help brands connect with new customers and drive sales. Meta offers a range of advertising and conversion tools to help marketers reach their business goals.
How to achieve business goals with effective media
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1. Establish media foundations.
The right media configuration can help improve marketing effectiveness. Successful advertising starts by aligning business goals with advertising objectives, optimisation and bidding. A simplified account structure lets data flow to the best opportunities.
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2. Drive purchase.
In today's economic environment, driving sales has never been more important. Automation solutions, such as Advantage+ shopping campaigns and Advantage+ catalogue ads, can help drive better results by reaching more people with less time and effort. Using Meta automation solutions, with the Sales objective and purchase or ROAS optimisation, can help you improve performance and increase sales opportunities.
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3. Generate leads.
Attracting new customers is critical to any business. Meta lead generation solutions help businesses discover and convert potential customers via their preferred channel – from forms to calls to messages. Using Meta lead generation solutions with the Leads objective and conversion leads optimisation, can help you find new opportunities to turn interest into sales.
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4. Reach new audiences.
Reaching new audiences can unlock growth. Adding reach campaigns to your media plan and using engaging formats, such as creators and short-form video, can help reach previously untapped audiences.
Success story
Athletic shoe and performance sportswear company, On, wanted a more efficient way to increase sales. Using Advantage+ shopping campaigns resulted in On cutting its cost per conversion by 60%.
60% lower cost per conversion *
Meta Business Partners
Find partners that match your business needs.
Working with experts can help you set up more effective media to achieve key goals such as driving purchase, getting leads and reaching new audiences.
