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Meta Business Help Centre
Compare Conversions API setup options
There are several ways that you can set up the Conversions API. To help you choose the setup option that's best for your business, the following sections have explanations of each option and charts to compare them by cost, setup difficulty and the features they enable.
Conversions API setup options
- Commerce platform partner integrations: If you use a commerce platform such as Shopify, WooCommerce, Wix or BigCommerce, setting up the Conversions API takes just a few clicks and comes at no additional cost. Learn more about which commerce platforms support the Conversions API.
- The Conversions API Gateway: The Conversions API Gateway is a code-free, self-service setup option available in Meta Events Manager. It enables you to set up the Conversions API quickly and easily. If you manage multiple businesses, you can also use the Conversions API Gateway for multiple accounts to set up the Conversions API Gateway once and use a single configuration across those businesses. Learn more about the Conversions API Gateway for multiple accounts.
- Other partner integrations:
- If your website is on one of Meta's partner platforms such as Adobe, Google Tag Manager, Tealium and others, you may be able to set up the Conversions API through a partner integration. Learn more about which partners support website events sent through the Conversions API.
- If you work with a messaging partner, you may be able to set up the Conversions API through a partner integration. Learn more about which partners support business messaging events sent through the Conversions API.
- Direct integration using code: For increased control over your integration process, you can also build a direct integration with the Conversions API, which requires a developer. Visit Meta for Developers to learn how to set up a direct integration to share website events, app events, offline events or messaging events.
Note: If you want a more customised experience, you can also create personalised setup instructions in Events Manager and send them to yourself or your developer.
Compare setup options by cost and difficulty
| Commerce platforms | Conversions API gateway | Other partners | Direct integration | |
|---|---|---|---|---|
Cost | Free | Cloud storage fees | Cost depends on the partner | Free |
Time to implement | Less than 1 hour | 1 to 2 hours | Time to implement depends on the partner | 2 to 4 weeks for new integrations. 1 to 2 weeks if you already send website events and want to update your integration to include app, offline or messaging events. |
Resources required | Marketer | Marketer (minimal IT or developer support recommended) | Required resources depend on the partner | Developer |
Other setup requirements | Other setup requirements depend on the partner | Requires cloud server provider (Amazon Web Services and Google Cloud Platform are currently supported.) | Other setup requirements depend on the partner | Requires infrastructure necessary to send your events to Meta in real time |
Compare setup options by the features they enable
| Commerce platforms | Conversions API gateway | Other partners | Direct integration | |
|---|---|---|---|---|
Event sources supported | Website events | Website events | Event sources depend on the partner | Website, email, phone call, physical shop (offline), business chat, system generated, mobile app, other |
Event selection (which events you can send) | Configuration options depend on the partner | The events shared through the Meta pixel are also shared through the Conversions API Gateway and are automatically deduplicated | Configuration options depend on the partner | Configurable |
Parameter selection and transformation (which customer details you send for each event) | Configuration options depend on the partner | The parameters shared through the Meta pixel are also shared through the Conversions API Gateway | Configuration options depend on the partner | Configurable |
