How to authorise your Instagram account

If you'd like to link an Instagram account to run ads about social issues, elections or politics, you'll see an option to authorise your account once your identity has been confirmed and if there's an account linked to your Page. This step is only required if your Facebook Page name and your Instagram profile name don't match.

We ask you to do this so we can make sure that it's clear that your Instagram and Facebook Page are related.

To authorise your Instagram account (if names differ):

1. Go to your Page. If your Page is managed in Meta Business Manager, you'll need to access your Page through Business Manager to complete the rest of the steps.
2. Click Settings in the top right-hand corner.
3. If your Page has transitioned to our new Pages experience, click New Pages experience.
4. In the left menu, click Issue, electoral or political ads.
5. Below Authorise your Instagram account (optional), click Begin.
6. Check the Review this Instagram name box.
7. If your Instagram name and Page name aren't the same, enter details explaining why in the text box.
8. Click Submit.

We'll typically review your request within 72 hours. If your Instagram name isn't approved because it's too different from your Page name, you can edit your Page name or your Instagram profile name so that they match. If you don't want to change either name, you can remove Instagram from your ad placement selection and only run your ads on Facebook.