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Meta Business Help Centre
How ads about social issues, elections or politics are reviewed (with examples)
Advertisers must follow both the Community Standards, which apply to all types of content, and Meta Advertising Standards, which apply to paid advertising.
The ad review system on Meta technologies reviews ads for violations of the Advertising Standards, such as the policy on ads about social issues, elections or politics. This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad's associated landing page or other destinations, among other information.
All ads are subject to the ad review system before they're shown on Facebook or Instagram. This system relies primarily on automated technology to apply the Advertising Standards to the millions of ads that run across Meta technologies. While the review is largely automated, we rely on our teams to build and train these systems, and in some cases, to manually review ads.
Ads about elections or politics require authorisations and a "Paid for by" disclaimer if the ad content includes any of the following examples:
- Advocacy for a politician, candidate or a political party.
- The name of a political figure, politician or candidate for public office; or their image or the title mentions a political figure (e.g. "Governor", "MP" or "Minister"). Political figures include officials appointed by politicians such as the Surgeon General of the United States.
- The Page name includes the name of a political figure (e.g. the Page name is Governor Elisabeth Jones).
- Advocacy for a change to law or policy.
- Advocacy for or against legislation such as regulations, decrees, executive orders and proclamations such as "shelter-in-place" and "restricted travel".
- Grassroots advocacy where there is a call to action to a person to contact an elected official or governing body to take a specific step or to sign a petition aimed at an elected official or governing body.
- Information about voting, such as when and where to vote, methods for voting and more.
Ads about social issues require authorisation and a "Paid for by" disclaimer if the ad content includes discussion, debate or advocacy for or against social issues within certain countries. Check below for social issue ad examples and sub-topics that do or don't require disclaimers in certain countries.
Learn more about what to do if your ad is rejected.
Ads about social issues and selling products or services
Ads primarily selling a product or promoting a service may not require authorisations and a disclaimer. This does not apply to products or services about or with mentions of politicians, political parties, elections or legislation. Learn more about these ads here.
Additional resources
Check our Meta Blueprint course for more education on our policies and common reasons why these ads are rejected. Learn more about why we require greater authenticity and transparency to run ads about social issues, elections or politics, which could influence public opinion, how people vote and may affect the outcome of an election or legislation.
Australia
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, women's rights, LGBTQIA+ rights, indigenous rights, racial discrimination and abortion services/pro-choice/pro-life advocacy, are subject to review and enforcement. | "Free speech is under attack – excessive censorship needs to stop." "It's time for us all to stand up and demand equal rights for women." "How can we address systemic racism?" | "Civil rights exhibition opens on Monday." Ads about a celebratory day/month, such as Pride, don't require disclaimers unless the ad content includes advocacy for social issues. |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, domestic violence and sexual crimes, are subject to review and enforcement. | "We must stand up against hate crime!" "Zero tolerance for sexual harassment and assault in our country." | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax reform, monetary policy and economic growth, are subject to review and enforcement. | "Infrastructure is more than roads and bridges. The time is now to invest in human capital as the backbone of our economies." | "Come to our job fair tomorrow! Doors open at 08:00." |
| Education | Ads about education, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, access to education, are subject to review and enforcement. | "We need better policies in place to make education affordable." "Do we need the government to reform our education system?" | "Win a scholarship to a private school!" "University admission test prep sessions begin on 1 June." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, climate change and pollution, are subject to review and enforcement. | "How can we better tackle climate change?" "Coal mining is destroying our Great Barrier Reef." "Offshore oil drilling is a benefit to local communities and creates many high-paying new jobs." | "Lower your energy bills! Buy our energy-saving refrigerator." "Take a look at our new 2021 electric car that debuted at this week's auto show." |
| Guns | Ads about guns, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, gun rights and gun reform, are subject to review and enforcement. | "We need gun licensing reform." "Is there research to show that gun buybacks can reduce gun-related crime?" | "Attend a course on gun safety starting 1 September." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, healthcare reform and healthcare access, are subject to review and enforcement. | "Healthcare reform is the most important issue facing our nation." "Medicare out-of-pocket costs are still too expensive for many Australians." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, immigration and refugee status, are subject to review and enforcement. | "We need immigration reform now!" "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, political ideologies or are related to the census, such as census participation, access and laws, are subject to review and enforcement. | "Putting Aussies first is more important than ever." "We need a new approach to governing." "Is socialism on the rise?" "Knowing the number of people and families that live in rural areas is important. Your answers can help inform how government resources are allocated." "Complete the census form today! It will help ensure we have the data we need to drive an impact in our communities." | "The concept of hospitality should be at the core of how we govern." "Want to understand more about how the government works? Join our seminar." "Come and learn about our country's history in our new lecture series". "Census data is important. Look out for instructions on what to do." "You can earn while supporting your community. Sign up to be a field officer with the census." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, foreign relations and trade policies, are subject to review and enforcement. | "Free-trade agreements are ruining the country. Demand an end to new FTAs." "We need better government funding for our veterans." | "Study our online course on foreign policy." |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by either completing this form or taking these steps:
- Go to Ads Manager.
- Select the campaign, ad set and then the specific ad that you want reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Brazil
Examples of ads that require authorization and a disclaimer and ads that don't require them
| Example | Definition | Requires authorization and a disclaimer | Doesn't require authorization and a disclaimer |
|---|---|---|---|
| Civil and Social Rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to freedom of religion, LGBTQ+ rights, women's rights, and pro-choice/pro-life views and racial discrimination are subject to review and enforcement. | "Free speech is under attack across college campuses — excessive censorship needs to stop.” “It's time for us all to stand up and demand equal rights for women.” “How can we address systemic racism?” Ad content that is about or mentions "Black Lives Matter" or "LGBTQIA+ Lives Matter". | “The museum is opening a new exhibit on the civil rights movement.” "Coming soon: A panel to discuss the historic black people rights movement 's evolution in Brazil.” “We have over 100 newly-published books about systemic racism and Black History now on sale.” "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of pediatric and expectant mother services." Ads about a celebratory day/month, such as Pride, don’t require disclaimers unless the ad content includes advocacy for social issues. |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to incarceration rates and the death penalty, are subject to review and enforcement. | "What does mass incarceration mean for our country?" | "Make sure to tune in weekly to the most popular crime show." |
| Economy | Ads about the economy, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to tax reform and economic growth, are subject to review and enforcement. | “We must fight against widening income inequality in our state.” “The wealth tax is going to help bring jobs back to Brazil — support tax reform for more jobs." | "Come to our job fair tomorrow! Doors open at 8am.“ |
| Education | Ads about education, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to access to education and standardized testing policies, are subject to review and enforcement. | “We need better policies in place to make education affordable.” "Citizens of our city should support increasing funds for coding classes to address the looming labor crisis of lack of qualified employees in the technology sector." | “Win a scholarship to technical school.” “Test prep sessions for college applications begin June 1.” |
| Environmental Politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to climate change, renewable/sustainable energy and fossil fuels, are subject to review and enforcement. | “Renewable energy is the only way to preserve our planet." “Offshore oil drilling is a benefit to local communities; creates many high-paying new jobs." "How can we better tackle climate change?“ | “Energy-efficient LED light bulbs: on sale now — learn how these can help lower your energy bill.” “New smart solar panels can lower your energy bills.” "Learn how you can reduce plastic consumption in 3 steps.” |
| Guns | Ads about guns, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to gun rights and gun reform, are subject to review and enforcement. | "I support the right to bear guns." "We need gun reform." | “Attend a course on gun safety starting September 1.” “Check out this article: Guns and Muskets from the American Revolution.” |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to healthcare reform and access to healthcare are subject to review and enforcement. | “We fight for everyone in our community to have access to the quality healthcare that all families deserve.” "Good healthcare is a right, not a business." "Healthcare reform is the most important issue facing our nation.“ | “New location, same commitment to care. Visit our clinic today." "Take the vaccine at your home. Contact our team of professionals." "Take a master course on Public Health." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to immigration reform and refugee status, are subject to review and enforcement. | "We need immigration reform now!" "We must stand together and support refugees." "Immigration is in our blood." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political Values and Governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to political ideologies, or are related to the census, such as census participation, access and laws are subject to review and enforcement. | “Halter vote still survives in Brazil and is interfering in equal voting rights for all — stop with halter vote in Brazil.” “We need to review the law on campaign finance to level the playing field for candidates!” "Is socialism on the rise?" "Make sure your voice is heard, participate in the census! | “Want to understand more how government works? Join our seminar." "Every 10 years, there is a census in the Brazil. Learn more." “Come learn about São Paulo’s history in our new lecture series." |
| Security and Foreign Policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to security and defense policy are subject to review and enforcement. | “Defense and military spending has gone too far - it's time to cut back on these costs.” “We need better government funding for our veterans.” | “Come join us this Sunday for the event for those who want to make part of the Brazilian Military Forces.” "Enroll in the military service." "International Agreements: Learn how they affect your company." |
What to do if your ad was incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think it was a mistake, you can appeal our decision.
- Go to Ads Manager.
- Select the Campaign, Ad set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Canada
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Require authorisation and a disclaimer | Don't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, freedom of religion, LGBTQ rights, women's rights, abortion services and pro-choice/pro-life advocacy, and indigenous rights, are subject to review and enforcement. | "Free speech is under attack across university/college campuses – excessive censorship needs to stop." "Demand equal rights for all communities." "It's time for us all to stand up and demand equal rights for women." | "Come to the opening of our exhibit documenting the history of civil rights." |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, incarceration rates, are subject to review and enforcement. | "Are hate crimes on the rise in our country?" "Gender-based violence is an issue affecting many and should be addressed." | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our country." | "Come to our job fair tomorrow! Doors open at 08:00." |
| Education | Ads about education, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, access to education and standardised testing policies, are subject to review and enforcement. | "We need better policies in place to make education affordable." | "Win a scholarship to attend university." "Summer course applications begin 1 June." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, climate change, renewable/sustainable energy and fossil fuels, are subject to review and enforcement. | "Renewable energy is the only way to preserve our planet." "How can we better tackle climate change?" | "Energy-efficient LED light bulbs: On SALE now – learn how these can help lower your energy bill." "New smart solar panels can lower your energy bills." |
| Guns | Ads about guns, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, gun rights and gun reform, are subject to review and enforcement. | "Stand up and defend gun rights." "We need robust gun registries to keep guns in safe hands." | "Attend a course on gun safety starting 1 September." "Take a look at our latest exhibit on guns from the Lower Canada Rebellion." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, healthcare reform and access to healthcare, are subject to review and enforcement. | "We need push for stronger healthcare reform." | "New location, same commitment to care. Visit our clinic today." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, immigration and refugee status, are subject to review and enforcement. | "We need immigration reform now!" "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, political ideologies and institutional governance, are subject to review and enforcement. | "We need a new approach to governing." | "Want to better understand how government works? Join our seminar." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, security and defence policy, are subject to review and enforcement. | "Defence and military spending has gone too far – it's time to cut back on these costs." "We are spending too much on foreign aid. Demand cuts to foreign aid spending." "We need better government funding for our veterans." | "Subscribe to our magazine and learn about the history of foreign policy." |
Chile
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, freedom of religion, indigenous rights, LGBTQ+ rights, women's rights, abortion services, pro-choice/pro-life advocacy and racial discrimination, are subject to review and enforcement. | "Free speech is under attack across university campuses – excessive censorship needs to stop." "It's time for us all to stand up and demand equal rights for women." "How can we address systemic racism against indigenous communities?" "Journalists are vulnerable to reprisal, we must ensure their safety." | "The museum is opening a new exhibit on the civil rights movement." "Coming soon: A documentary on the historic LGBTQ+ movement's evolution throughout the 1960s." "We have over 100 newly published books about systemic racism now on sale." |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, trafficking (including sex, drugs, arms, people), and crime are subject to review and enforcement. | "What does mass incarceration mean for our country?" "Human trafficking is on the rise. What kind of policies do we need to address this?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our state." "Tax incentives are going to help bring foreign investment, high-paying jobs and economic development. Support smart tax regulation." "Let's build the economy and vote for your conservative/liberal candidate." | "Come to our job fair tomorrow! Doors open at 08:00." |
| Education | Ads about education, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, access to education, are subject to review and enforcement. | "We need better policies in place to make education affordable." "Do we need the government to reform our education system?" | "Win a scholarship to a private school." "University admission test prep sessions begin on 1 June." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, climate change, renewable/sustainable energy and fossil fuels, are subject to review and enforcement. | "Renewable energy is the only way to preserve our planet." "Offshore oil drilling is a benefit to local communities and creates many high-paying new jobs." "How can we better tackle climate change?" | "Energy-efficient LED light bulbs: on sale now – learn how these can help lower your energy bill." "New smart solar panels can lower your energy bills." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, healthcare reform and access to healthcare, are subject to review and enforcement. | "We fight for everyone in our community to have access to the quality healthcare that all families deserve." "Taxes should not fund socialised medicine." "Healthcare reform is the most important issue facing our nation." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and antenatal services." Ads about a celebratory day/month, such as Breast Cancer Awareness, don't require disclaimers unless the ad content includes advocacy for social issues. |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, immigration and refugee status, are subject to review and enforcement. | "We need to address migration in a humane but responsible manner." "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, political ideologies and institutional governance, are subject to review and enforcement. | "We need campaign finance reform to level the playing field for candidates!" "Is socialism on the rise?" "The Constitution is vital to the state. Our country can't progress unless we amend our Constitution!" | "Want to better understand how government works? Join our seminar." "Every few years, there is a census. Learn more." "Come and learn about our country's history in our new lecture series, including our colonial past." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, foreign policy relations and trade policies, are subject to review and enforcement. | "Defence and military spending has gone too far – it's time to cut back on these costs." "Free trade agreements are ruining the country. Demand an end to new FTAs." | "Study our online course on foreign policy." Ads about a celebratory day/month, such as Army Day, don't require disclaimers unless the ad content includes advocacy for social issues. |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by either completing this form or taking these steps:
- Go to Ads Manager.
- Select the campaign, sd set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
European Union
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, freedom of religion, LGBTQ rights and women's rights, are subject to review and enforcement. | "Free speech is under attack across college campuses – excessive censorship needs to stop." "It's time for us all to stand up and demand equal rights for women." "It's critical for trans people to be given their own voice." | "Civil rights exhibition opens on Monday." |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics, including, but not limited to, hate crime and crime rates, are subject to review and enforcement. | "We must stand up against hate crime!" "Knife crime is on the rise. How can this be tackled?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our country." "Corporate tax deductions are going to help bring jobs back to the European Union – support tax reform for more jobs." | "Come to our job fair tomorrow! Doors open at 08:00." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, climate change, renewable/sustainable energy and fossil fuels, are subject to review and enforcement. | "Fracking is ruining our community." "How can we better tackle climate change?" | "Take a look at our new 2020 electric car debuted at this week's auto show." "New smart solar panels can lower your energy bills." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, healthcare reform and access to healthcare, are subject to review and enforcement. | "What's the future of public healthcare?" "We fight for everyone in our community to have access to the quality healthcare that all families deserve." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, immigration and refugee status, are subject to review and enforcement. | "We need immigration reform now!" "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, political ideologies and institutional governance, are subject to review and enforcement. | "Patriotism is more important than ever." "Is socialism on the rise?" | "The concept of hospitality should be at the core of how we govern." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, security and defence policy, are subject to review and enforcement. | "Defence and military spending has gone too far – it's time to cut back on these costs." "We are spending too much on foreign aid. Demand cuts to foreign aid spending." | "Study our online course on foreign policy." |
India
Examples of ads that require authorisation and a disclaimer and ads that don't
| Example | Definition | Requires authorisation and a "Paid for by" or "Published by" disclaimer | Doesn't require authorisation and a "Paid for by" or "Published by" disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, women's rights, LGBTQIA+ rights and caste discrimination are subject to review and enforcement. | "We must, as Indians, stand up for the LGBTQIA+ community and prevent discrimination of any nature and form. Join us in our crusade against hate!" "We need to battle the persistent gender inequality in areas extending from education and nutrition to legal rights and protection from discrimination." | "Civil rights exhibition opens on Monday." "With the month of #Pride🌈, we ask our employees to share the meaning of the month to them." |
| Crime | Ads about crime, with ad content that includes discussion, debate and/or advocacy for or against topics including but not limited to domestic violence and sexual crimes are subject to review and enforcement. | "There has been an increase in crimes against women lately. This is absolutely unacceptable and we should raise awareness regarding this!" | "Make sure that you tune in weekly to the most popular crime show." "Listen to our podcast on crime stories to unravel the mystery murderer!" |
| Economy | Ads about economy, with ad content that includes discussion, debate and/or advocacy for or against topics – including but not limited to tax reform, monetary policy and economic growth – are subject to review and enforcement. | "The government's economic policies in the past seven years have been failures." "Is the government truly doing enough to better their policies to reduce rising retrenchment?" | "GST Software offer: 50% off on GST Software. Save tax, save time." "Always choose a tax saving investment that goes best with your financial objectives and liquidity needs." |
| Education | Ads about education, with ad content that includes discussion, debate and/or advocacy for or against topics – including but not limited to access to education – are subject to review and enforcement. | "More must be done to ensure that children aren't denied their right to education, especially those from low-income families or children in rural areas." "Are leaders working enough with schools to ensure that they are getting the quality of education that they need?" | "We understand that staying away from home is hard for many youngsters. Our programme will help Indian students get to experience the 'home away from home' while being miles away from home." "Buy your textbooks with us because we offer the lowest prices in your locality!" |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate and/or advocacy for or against topics including ,but not limited to, climate change, wildlife protection policies and pollution are subject to review and enforcement. | "Are you aware of the impact of climate change and deforestation? Think about the effect that this will have on future generations and how destructive our actions are!" "Air pollution is having a massive impact on lives in India. Do you know just how massive? Demand action now! This must be taken seriously!" | "Last year, we planted 240,000 seedlings on our dedicated 850-hectare conservation area." "Learners globally submitted their short videos on the environment for our competition." |
| Health | Ads about health, with ad content that includes discussion, debate and/or advocacy for or against topics including but not limited to healthcare reform and healthcare access are subject to review and enforcement. | "The government needs to ensure that more Indians are covered by health insurance!" "The government takes a big and practical step in making healthcare more accessible to the masses." | "Prenatal stretching for #BirthingPeople! Sign up for your free trial class!" "Visit your dietician to understand more about prenatal care." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, illegal immigration and refugee policy, are subject to review and enforcement. | "We need to address border security issues and be tougher on those who enter our country illegally." "Concern for refugees in Delhi during the pandemic motivated the government to distribute essentials such as hygiene kits and milk powder for infants." | "Don't miss our next webinar on refugees, democracy and the law." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate and/or advocacy for or against topics including but not limited to political ideologies are subject to review and enforcement. | "The political ideology of any political party doesn't define India. The constitution and the people define India." "This forum aims to delve deeper into questions such as: What did the word "liberalism" mean historically? And what is the future of liberalism in Indian politics?" | "Come and learn about our country's history in our new lecture series." "Want to better understand how the government works? Join our event." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, trade policies and disputed territories are subject to review and enforcement. | "Our article covers our opinions on how regionally disputed territories technically belong to India. Read on for our thoughts." "We think that the nation should take a strong stand against the new trade policies. Sign our petition if you believe in our cause!" | "Trade stocks online using our exciting new platform!" "Learn what you can do to help grow your global network!" |
What to do if your ad was incorrectly flagged as being an ad about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by taking these steps:
- Go to Ads Manager.
- Select the campaign, ad set and the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Mexico
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, freedom of religion, indigenous rights, LGBTQ+ rights, women's rights, abortion services, pro-choice/pro-life advocacy and racial discrimination, are subject to review and enforcement. | "Free speech is under attack across university campuses – excessive censorship needs to stop." "It's time for us all to stand up and demand equal rights for women." "How can we address systemic racism against indigenous communities?" "Journalists are vulnerable to reprisal, we must ensure their safety." | "The museum is opening a new exhibit on the civil rights movement." "Coming soon: A documentary on the historic LGBTQ+ movement's evolution throughout the 1960s." "We have over 100 newly published books about systemic racism now on sale." |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, trafficking (including sex, drugs, arms, people), and crime are subject to review and enforcement. | "What does mass incarceration mean for our country?" "Human trafficking is on the rise. What kind of policies do we need to address this?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our state." "Tax incentives are going to help bring foreign investment, high-paying jobs and economic development. Support smart tax regulation." "Let's build the economy and vote for your conservative/liberal candidate." | "Come to our job fair tomorrow! Doors open at 08:00." |
| Education | Ads about education, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, access to education, are subject to review and enforcement. | "We need better policies in place to make education affordable." "Do we need the government to reform our education system?" | "Win a scholarship to a private school." "University admission test prep sessions begin on 1 June." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, climate change, renewable/sustainable energy and fossil fuels, are subject to review and enforcement. | "Renewable energy is the only way to preserve our planet." "Offshore oil drilling is a benefit to local communities and creates many high-paying new jobs." "How can we better tackle climate change?" | "Energy-efficient LED light bulbs: on sale now – learn how these can help lower your energy bill." "New smart solar panels can lower your energy bills." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, healthcare reform and access to healthcare, are subject to review and enforcement. | "We fight for everyone in our community to have access to the quality healthcare that all families deserve." "Taxes should not fund socialised medicine." "Healthcare reform is the most important issue facing our nation." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and antenatal services." Ads about a celebratory day/month, such as Breast Cancer Awareness, don't require disclaimers unless the ad content includes advocacy for social issues. |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, immigration and refugee status, are subject to review and enforcement. | "We need to address migration in a humane but responsible manner." "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, political ideologies and institutional governance, are subject to review and enforcement. | "We need campaign finance reform to level the playing field for candidates!" "Is socialism on the rise?" "The Constitution is vital to the state. Our country can't progress unless we amend our Constitution!" | "Want to better understand how government works? Join our seminar." "Every few years, there is a census. Learn more." "Come and learn about our country's history in our new lecture series, including our colonial past." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, foreign policy relations and trade policies, are subject to review and enforcement. | "Defence and military spending has gone too far – it's time to cut back on these costs." "Free trade agreements are ruining the country. Demand an end to new FTAs." | "Study our online course on foreign policy." Ads about a celebratory day/month, such as Army Day, don't require disclaimers unless the ad content includes advocacy for social issues. |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by either completing this form or taking these steps:
- Go to Ads Manager.
- Select the campaign, sd set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Myanmar
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, ethnic rights, freedom of religion, linguistic rights, workers' rights and gender equality, are subject to review and enforcement. | "Are you being exploited? Learn about your rights as a factory worker." "The idea that Buddhism should be our national religion has been discussed widely and merits further discussion." "We should have the right to choose the language that our children learn in schools." "The Kachin people should have the right to protect their culture." | "Exhibition of traditional Kayah art opens on Monday." "Join us this Thursday at the temple for a prayer." |
| Crime | Ads about crime with ad content that includes discussion, debate or advocacy for or against topics, including, but not limited to, hate crime (crimes motivated by factors including religion, ethnicity, gender), trafficking (including sex, drugs, arms, people) and ethnic and communal violence, are subject to review and enforcement. | "Is hate crime based on religion on the rise?" "We need to protect ethnic minorities against violence!" "Human trafficking is on the rise. What kind of policies do we need to address this?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax policies and land policies, are subject to review and enforcement. | "The progressive tax system is unfair and should be changed!" "The land acquisition and resettlement plan has affected hundreds of buildings, both state and private. How do you feel about this?" | "Come to our job fair tomorrow! Doors open at 08:00." "Have tax questions? Our accountants can help!" |
| Education | Ads about education with ad content that includes discussion, debate or advocacy for or against topics – including, but not limited to, access to education – are subject to review and enforcement. | "Do we need the government to reform our education system?" "Students should not have to worry about being able to afford to go to school." | "Schools in Myanmar to reopen in July amidst challenges with COVID-19." "Apply today for our scholarship to study at an university in the United Kingdom!" |
| Environmental politics | Ads about environmental politics with ad content that includes discussion, debate or advocacy for or against topics – including, but not limited to, climate change and hydropower – are subject to review and enforcement. | "How can we better tackle climate change?" "Hydropower is the way of the future!" "Dams are destructive. Respect nature and say no to dams!" | "Lower your energy bills! Buy our energy-saving refrigerator." "Take a look at our new 2020 electric car debuted at this week's car show." |
| Health | Ads about health with ad content that includes discussion, debate or advocacy for or against topics – including, but not limited to, access to healthcare – are subject to review and enforcement. | "We need to ensure that all citizens have equal access to basic healthcare, regardless of their background." "Are there adequate healthcare facilities in rural areas? Tell us your thoughts!" | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Immigration | Ads about immigration with ad content that includes discussion, debate or advocacy for or against topics including but not limited to citizenship and legal residency issues, and refugee repatriation, are subject to review and enforcement. | "We must stand together and support refugees." "Can more be done to address the issue of refugee repatriation?" "How can we secure Rakhine from illegal migrants?" | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance with ad content that includes discussion, debate or advocacy for or against topics – including, but not limited to, the role of religion in government and constitutional reform – are subject to review and enforcement. | "The constitution is vital to the state. Our country can't progress unless we amend our Constitution!" "Should the quota for military seats in parliament be reduced?" "The Kachin people should have the right to self-determination." "Our party is a melting pot of different cultures and religions and we're proud of it." | "Apply to work for one of our government departments." "Want to understand how our political system works? Join our webinar." |
| Security and foreign policy | Ads about security and foreign policy with ad content that includes discussion, debate or advocacy for or against topics – including, but not limited to, ethnic armed conflict, the peace process and status of diplomatic relations – are subject to review and enforcement. | "Battles between the military and local ethnic armed groups have intensified in Myanmar since the start of the year. Some schools close to the fighting area were closed due to the heavy fighting." "Ethnic armed groups met to discuss the proposed ceasefire agreement." "We need a strong military to protect us from terrorism!" | "Study our online course on foreign policy." "Enlist in the army to protect our nation and learn new skills!" |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by either completing this form or taking these steps:
- Go to Ads Manager.
- Select the campaign, sd set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
New Zealand
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to freedom of religion, LGBTQ rights and euthanasia are subject to review and enforcement. | "Free speech is under attack – excessive censorship needs to stop." "It's time for us all to stand up and demand equal rights for women." | "Civil rights exhibition opens on Monday." |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics, including but not limited to hate crime, crime rates and drug legalisation are subject to review and enforcement. | "We must stand up against hate crime!" "What does the high prison population mean for our country?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our country." "Demand tax reform now!" | "Come to our job fair tomorrow! Doors open at 08:00." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to climate change and gas extraction, are subject to review and enforcement. | "How can we better tackle climate change?" "Gas exploration is ruining our community." | "Lower your energy bills! Buy our energy-saving refrigerator." "Take a look at our new 2020 electric car debuted at this week's car show." |
| Guns | Ads about guns, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to gun rights and gun reform, are subject to review and enforcement. | "Stand up and defend gun rights." "We need gun reform." | "Attend a course on gun safety starting on 1 September." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to healthcare reform and access to medication are subject to review and enforcement. | "Healthcare reform is the most important issue facing our nation." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to immigration and refugee status, are subject to review and enforcement. | "We need immigration reform now!" "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to political ideologies, and institutional governance are subject to review and enforcement. | "Putting Kiwis first is more important than ever." "We need a new approach to governing." | "The concept of hospitality should be at the core of how we govern." "Want to understand more about how government works? Join our seminar." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to trade policies are subject to review and enforcement. | "Free trade agreements are ruining the country. Demand an end to new FTAs." | "Study our online course on foreign policy." |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by either completing this form or taking these steps:
- Go to Ads Manager.
- Select the campaign, sd set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Philippines
Examples of ads that require authorisation and a disclaimer and ads that don't
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, women's rights, LGBTQIA+ rights and workers' rights are subject to review and enforcement. | "Free speech is under attack – excessive censorship needs to stop." "It's time for us all to stand up and demand equal rights for women." "Are you being exploited? Learn about your rights as a worker." "Journalists are vulnerable to reprisal, we must ensure their safety." | "Civil rights exhibition opens on Monday." Ads about a celebratory day/month, such as Pride, don't require disclaimers unless the ad content includes advocacy for social issues. |
| Crime | Ads about crime, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, domestic violence, policies on controlled drugs and gender-based violence are subject to review and enforcement. | "Zero tolerance for sexual harassment and assault in our country." "Human trafficking is on the rise. What kind of policies do we need to address this?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about the economy, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, tax reform, monetary policy and economic growth are subject to review and enforcement. | "We must fight against widening income inequality in our country." "We need better policies in place to make housing more accessible.” | "Come to our job fair tomorrow! Doors open at 08:00." |
| Education | Ads about education, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, access to education and affordability of education are subject to review and enforcement. | "Students should not have to worry about being able to afford to go to school." "Do we need the government to reform our education system?" | "Win a scholarship to a private school!" "University admission test prep sessions begin on 1 June." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, climate change and pollution are subject to review and enforcement. | "How can we better tackle climate change?" "Mining is a benefit to local communities and creates many high-paying new jobs." “Renewable energy is the only way to preserve our planet." | "Lower your energy bills! Buy our energy-saving fridge." "Take a look at our new 2021 electric car debuted at this week's car show." |
| Guns | Ads about guns, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, gun bans, are subject to review and enforcement. | "We need gun licensing and registration reform." "Can a nationwide gun ban in the country reduce gun-related crimes during elections?" | "Attend a course on gun safety starting on 1 September." |
| Health | Ads about health, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, healthcare reform and healthcare access are subject to review and enforcement. | "Are there adequate healthcare facilities in rural areas? Tell us your thoughts!" "We fight for everyone in our community to have access to the quality healthcare that all families deserve." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, illegal immigration and competition from foreign workers, are subject to review and enforcement. | “How do we protect jobs for local Filipinos? | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, political ideologies or electoral reform, are subject to review and enforcement. | "We need a new approach to governing." "We need campaign finance reform to level the playing field for candidates!" "Knowing the number of people and families that live in rural areas is important. Your answers can help inform how government resources are allocated." | "Want to understand more about how the government works? Join our seminar." "Come and learn about our country's history in our new lecture series". |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate and/or advocacy for or against topics including, but not limited to, defence policy and trade policies, are subject to review and enforcement. | "Free-trade agreements are ruining the country. Demand an end to new FTAs." "We need better government funding for our veterans." | "Study our online course on foreign policy." |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by taking these steps:
- Go to Ads Manager.
- Select the campaign, ad set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Singapore
Examples of ads that require authorisation and a disclaimer and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, freedom of religion and equal rights are subject to review and enforcement. | "It's time for us all to stand up and demand equal rights for women." | "The museum is opening a new exhibit on the civil rights movement." |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, the death penalty and hate crimes, are subject to review and enforcement. | "Should we abolish the death penalty?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our country." "Demand tax reform now!" | "Come to our job fair tomorrow! Doors open at 08:00." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, climate change, are subject to review and enforcement. | "How can we better tackle climate change?" | "Lower your energy bills! Buy our energy-saving fridge." "Take a look at our new 2020 electric car debuted at this week's car show." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, healthcare reform and access to healthcare are subject to review and enforcement. | "What is the future of public healthcare?"We fight for everyone in our community to have access to the quality healthcare that all families deserve." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, immigration are subject to review and enforcement. | "We need immigration reform now!" | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, political ideologies are subject to review and enforcement. | "Gerrymandering is cheating the public and interfering with equal voting rights for all – stop gerrymandering now." | "Want to better understand how government works? Join our seminar." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, trade policies, are subject to review and enforcement. | "Free-trade agreements are ruining the country. Demand an end to new FTAs." | "Study our online course on foreign policy." |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by taking these steps:
- Go to Ads Manager.
- Select the campaign, sd set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Taiwan
Examples of ads that require authorisation and disclaimers and ads that don't require them
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, freedom of religion, LGBTQ rights, and women's rights, are subject to review and enforcement. | "Free speech is under attack – excessive censorship needs to stop." It's time for us all to stand up and demand equal rights for women." | "Civil rights exhibition opens on Monday." |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics, including, but not limited to, hate crime, vigilante justice and death penalty, are subject to review and enforcement. | "We need stronger laws against vigilante justice." "Should we abolish the death penalty?" | "Make sure that you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our country." "Demand tax reform now!" | "Come to our job fair tomorrow! Doors open at 08:00." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, climate change, renewable/sustainable, nuclear energy and fossil fuels, are subject to review and enforcement. | "How can we better tackle climate change?" "Nuclear energy first, green energy second!" | "Lower your energy bills! Buy our energy-saving fridge." "Take a look at our new 2020 electric car debuted at this week's auto show." |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, healthcare reform and access to healthcare, are subject to review and enforcement. | "What is the future of public healthcare?""We fight for everyone in our community to have access to the quality healthcare that all families deserve." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, political ideologies, judicial reform and institutional governance, are subject to review and enforcement. | "Patriotism is more important than ever." "We need a new approach to governing." | "The concept of hospitality should be at the core of how we govern." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including, but not limited to, security and defence policy, are subject to review and enforcement. | "Defence and military spending has gone too far – it's time to cut back on these costs." "We are spending too much on foreign aid. Demand cuts to foreign aid spending!" | "Study our online course on foreign policy." |
What to do if your ad has been incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think that it was a mistake, you can appeal our decision. You can submit an appeal by either completing this form or taking these steps:
- Go to Ads Manager.
- Select the campaign, sd set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
United Kingdom
Examples of ads that require authorisation and a disclaimer and ads that don't
Ads about elections, referendum or ballot initiatives fall within the scope of our ads about social issues, elections or politics policy. This may include, but won't be limited to, ads about:
- Brexit/The EU referendum/The United Kingdom European Union membership referendum (2016)
- Scottish independence referendum (2014)
- Parliamentary Voting System and Constituencies Act (2011)
- The Welsh devolution referendum on law-making powers (2011)
Below are some additional examples:
| Example | Definition | Requires authorisation and a disclaimer | Doesn't require authorisation and a disclaimer |
|---|---|---|---|
| Civil and social rights | Ads about civil and social rights, with ad content that includes discussion, debate and/or advocacy for or against topics including but not limited to freedom of religion, LGBTQ rights and women's rights are subject to review and enforcement. | "Free speech is under attack across college campuses – excessive censorship needs to stop." "It's time for us all to stand up and demand equal rights for women." "It's critical for trans people to be given their own voice." | "Civil rights exhibition opens on Monday." |
| Crime | Ads about crime, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to hate crime and crime rates, are subject to review and enforcement. | "We must stand up against hate crime!" "Knife crime is on the rise. How can this be tackled?" | "Make sure you tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to tax reform and economic growth, are subject to review and enforcement. | "We must fight against widening income inequality in our country." "Corporate tax deductions are going to help bring jobs back to the European Union – support tax reform for more jobs." | "Come to our job fair tomorrow! Doors open at 8 am." |
| Environmental politics | Ads about environmental politics, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to climate change, renewable/sustainable energy and fossil fuels, are subject to review and enforcement. | "Going to the beach used to be fun, now all we see is waste plastics. We need environmental policy change now!" "Fracking is ruining our community." "How can we better tackle climate change?" | "Take a look at our new 2020 electric car debuted at this week's auto show." "New smart solar panels can lower your energy bills." |
| Health | Ads about health, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to healthcare reform and access to healthcare, are subject to review and enforcement. | "What's the future of public healthcare?" "We fight for everyone in our community to have access to the quality healthcare that all families deserve." | "New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of paediatric and expectant mother services." |
| Immigration | Ads about immigration, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to immigration and refugee status, are subject to review and enforcement. | "We need immigration reform now!" "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political values and governance | Ads about political values and governance, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to political ideologies and institutional governance, are subject to review and enforcement. | "Patriotism is more important than ever." "Is socialism on the rise?" | "The concept of hospitality should be at the core of how we govern." |
| Security and foreign policy | Ads about security and foreign policy, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to security and defence policy, are subject to review and enforcement. | "Defence and military spending has gone too far – it's time to cut back on these costs." "We are spending too much on foreign aid. Demand cuts to foreign aid spending." | "Study our online course on foreign policy." |
United States
Examples of ads that require authorization and a disclaimer and ads that don't require them
| Example | Definition | Requires authorization and a disclaimer | Doesn't require authorization and a disclaimer |
|---|---|---|---|
| Civil and Social Rights | Ads about civil and social rights, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to freedom of religion, LGBTQ rights, women's rights, abortion services and pro-choice/pro-life advocacy and racial discrimination are subject to review and enforcement. | "Free speech is under attack across college campuses — excessive censorship needs to stop.” “It's time for us all to stand up and demand equal rights for women.” “How can we address systemic racism?” Ad content that is about or mentions "Black Lives Matter" or "Blue Lives Matter". | “The museum is opening a new exhibit on the civil rights movement.” “Coming soon: A documentary on the historic civil rights movement's evolution throughout the 1960s.” “We have over 100 newly-published books about systemic racism and Black History now on sale.” Ads about a celebratory day/month, such as Pride, don’t require disclaimers unless the ad content includes advocacy for social issues. |
| Crime | Ads about crime, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to incarceration rates and the death penalty, are subject to review and enforcement. | "What does mass incarceration mean for our country?" "Should we abolish the death penalty?" | "Make sure to tune in weekly to the most popular crime show." |
| Economy | Ads about economy, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to tax reform and economic growth, are subject to review and enforcement. | “We must fight against widening income inequality in our state.” “Corporate tax deductions are going to help bring jobs back to America — support tax reform for more jobs." “Let's build America's economy and vote for your conservative candidate.” | "Come to our job fair tomorrow! Doors open at 8am.“ |
| Education | Ads about education, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to access to education and standardized testing policies, are subject to review and enforcement. | “We need better policies in place to make education affordable.” “Our community should stop the Board from cutting funding for elementary coding classes to address the looming pension crisis.” | “Win a scholarship to charter school.” “Summer test prep sessions for college applications begin June 1.” |
| Environmental Politics | Ads about environmental politics, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to climate change, renewable/sustainable energy and fossil fuels, are subject to review and enforcement. | “Renewable energy is the only way to preserve our planet." “Offshore oil drilling is a benefit to local communities; creates many high-paying new jobs." "How can we better tackle climate change?“ | “Energy-efficient LED light bulbs: on sale now — learn how these can help lower your energy bill.” “New smart solar panels can lower your energy bills.” |
| Guns | Ads about guns, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to gun rights and gun reform, are subject to review and enforcement. | "Stand up and defend gun rights." "We need gun reform." | “Attend a course on gun safety starting September 1.” “Check out this article: Guns and Muskets from the American Revolution.” |
| Health | Ads about health, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to healthcare reform and access to healthcare are subject to review and enforcement. | “We fight for everyone in our community to have access to the quality healthcare that all families deserve.” "U.S. tax dollars should not fund socialized medicine." "Healthcare reform is the most important issue facing our nation.“ | “New location, same commitment to care. Visit our clinic today." "Ultrasounds can help people learn more about the health of a pregnancy. Visit our clinic today for a variety of pediatric and expectant mother services.” |
| Immigration | Ads about immigration, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to immigration and refugee status, are subject to review and enforcement. | "We need immigration reform now!" "We must stand together and support refugees." | "Contact our expert immigration lawyers. We can help with the hard cases. Call us for a consultation." "Watch our film on life in a refugee camp." |
| Political Values and Governance | Ads about political values and governance, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to political ideologies, institutional governance or are about the Confederacy (including symbols such as statues and monuments) are subject to review and enforcement. | “Gerrymandering is cheating the public and interfering with equal voting rights for all — stop gerrymandering now.” “We need campaign finance reform to level the playing field for candidates!” "Is socialism on the rise?" "Make sure your voice is heard, take the census today!“ “We aim to preserve Robert E. Lee’s legacy. Let’s bring back his statue to Richmond. Donate now!” | “Want to understand more how government works? Join our seminar." "Every 10 years, there is a census in the US. Learn more." “Come learn about Virginia’s history in our new lecture series, including Robert E. Lee’s career and Civil War’s darkest hours." |
| Security and Foreign Policy | Ads about security and foreign policy, with ad content that includes discussion, debate or advocacy for or against topics including but not limited to security and defense policy are subject to review and enforcement. | “Defense and military spending has gone too far - it's time to cut back on these costs.” "We are spending too much on foreign aid. Demand cuts to foreign aid spending." “We need better government funding for our veterans.” | “Come join us this Sunday for an event for military veterans living in the Dallas area.” “Subscribe for our magazine now — and don't miss a special offer of 10% off our regular price for US Military veterans!” |
What to do if your ad was incorrectly flagged as being about social issues, elections or politics
If your ad was stopped because it was determined to be about social issues, elections or politics, but you think it was a mistake, you can appeal our decision.
- Go to Ads Manager.
- Select the Campaign, Ad set and then the specific ad that you want to be reviewed.
- Click Request review and follow the instructions for submitting your appeal.
Other countries and territories
This section is only applicable to you if ad authorisation is available in your country or territory and your country or territory isn't listed above.
You should use your own judgment and any applicable local requirements to determine whether an ad you're running is about social issues, elections or politics in your country. Social issues may be topics discussed or debated at a national level that may influence the outcome of an election or result in/relate to existing or proposed legislation.
