About ads about social issues, elections or politics

We're constantly working to increase ad transparency and election integrity on Facebook and Instagram. Therefore, we've established measures to promote authenticity and legitimacy for anyone wishing to run ads about social issues, elections or politics.

• Made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office; or
• About any election, referendum or ballot initiative, including "go out and vote" or election campaigns; or
• About social issues in any place where the ad is being published; or
• Regulated as political advertising.

Advertisers interested in placing these ads should complete the ad authorisation process. The process is available for advertisers that reside and are located in the targeted country at the time they run ads. Documents for authorisation must be issued by an advertiser's local country or state and can't be expired. In selected countries, a notarised form is also accepted.

These ads must have a disclaimer with the name and entity that paid for the ads. If an ad runs without a disclaimer, it'll be paused, disapproved and added to the Ad Library, until the advertiser has completed the authorisation process. Requirements vary by country.

Intergovernmental organisations (defined as having a membership of three or more sovereign states bound together by a treaty) qualify to run ads about social issues in member states unless otherwise prohibited to do so. Qualifying charitable and humanitarian organisations can run specific social issue ads across the European Union, United Kingdom and United States. Ads will continue to require disclaimers and must not include electoral, political or legislative content. Advertisers are required to follow all other stated Terms and Conditions. European Union institutions, registered European political parties and official political groups qualify to run ads about social issues, elections and politics in Member States unless otherwise prohibited.

Messenger, WhatsApp, right-hand column, Marketplace, search, suggested videos, video feed, Audience Network, in-stream reserve and in-stream video on desktop (in-stream video is only supported on iOS and Android) aren't supported placements at this time. The only unsupported formats are dynamic product ads (DPA), boosted ambient live video and AR ads. All other ad formats are supported (including DCO).

All ads will be added to the Ad Library, even if the advertiser who created them hasn't completed the ad authorisation process.

Our policies are frequently reviewed, revised and updated. We suggest that you routinely check here for the latest information to help you run your ads without interruption.

Note: This policy is focused on the content of the ad and as such, certain ads do or don't require authorisations and disclaimers. Make sure that you review how we define social issues and review text examples. Ads where the primary purpose of the ad is the sale of a product or promotion of a service may not be considered social issue ads, which wouldn't require authorisations and a disclaimer. This doesn't apply to products or services about politicians, political parties or legislation, which continue to require transparency. Click here to learn more about these ads.