About social issues

Social issues are sensitive topics that are heavily debated, may influence the outcome of an election or result in/relate to existing or proposed legislation. We require increased authenticity and transparency to run social issue ads that seek to influence public opinion through discussion, or debate or advocacy for or against important topics, such as health and civil and social rights. These ads can come from a range of advertisers. They include activists, brands, non-profit groups and political organisations, who are all required to be authorised and use "Paid for by" disclaimers on ads that take a stand on issues within our policy.

We regularly review our Advertising Standards and update them when needed. As a result, these lists can change over time. Social issues vary depending on which country you're planning to run ads about social issues, elections or politics in.

Select the country below to see the list of top-level social issues that will be considered in determining which ads require authorisation and disclaimers.

Note: Some don't require authorisations and disclaimers. Make sure that you review how we define social issues and review text examples.