Ad quality: What you should know

Our ad system is designed to maximise value for people and businesses. Higher quality ads perform better in the auction because we've designed the auction to help create higher quality experiences for people. Ad quality is determined from many sources, including feedback from people viewing or hiding the ad and assessments of low-quality attributes and practices.

In certain instances, if you repeatedly post policy-violating or lower-quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. You can improve your ad performance by recognising instances of low-quality attributes and removing them from your ads or by ensuring that your Page, domain, ad account or other associated entities comply with our Advertising Standards. Over time, your ad performance should improve.

You can measure the quality of your ad relative to other ads competing for the same audience by using quality ranking in ad relevance diagnostics. In certain instances, we'll send you a notification so you know when low-quality attributes are severely affecting the performance of your ads.

• Do make sure that your ads and landing pages are relevant and useful to your target audience. You can find additional resources on advertising best practices in our Meta Business Help Centre, such as Tips to make your ads resonate, Best practices for cost-effective creative and Best practices to make your ad more engaging.
• Do not use low-quality attributes in your ads and post-click experiences, including landing pages.

No. If we detect that an ad violates our Advertising Standards, we reject it.