Meta Business Help Centre

Troubleshoot ad performance

This guide will help you troubleshoot ad performance in Meta Ads Manager. The guide covers three troubleshooting scenarios:

  • My ad isn't running. Learn more.
  • My ad is running but I'm not receiving enough results. Learn more.
  • My ad is running but the costs are too high. Learn more.
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More in this section: Create ads from Ad Manager

About ad deliveryAbout ad auctionsAbout placementsAbout frequency capsAbout pacingAbout attribution setting
About learning phaseSignificant edits and learning phaseAbout learning limited
About performance goalAbout landing page view optimisationBest practices for landing page view optimisationAbout maximise value of conversionsSet up maximise value of conversionsEligibility requirements for maximise value of conversions
About delivery recommendationsAbout managing ad volumeAd limits per PageAd account limitsCombining ad sets and campaignsManaging creative fatigue
Understand fluctuations in ad performanceSpecifications for ad performanceAbout estimated daily resultsAbout ad relevance diagnosticsView ad set average cost
Troubleshoot ad deliveryTroubleshoot ad performanceTroubleshoot conversion optimisationTroubleshoot ad delivery issues with an "Update required" statusHow to use ad relevance diagnosticsDiagnose and reduce auction overlap

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