About estimated daily results

If there's enough data available, we can make estimations about how many Accounts Centre accounts you can reach and how many results you can get per day if you spend your full budget (for a daily budget) or are scheduled to (for a lifetime budget).

• These estimations take the form of daily estimated reach and daily estimated results information that appears when you're creating or editing an ad set.
• It can give you context on how much to increase your budget by to get the number of conversions you want. The predictions are a way to understand what results you could get without having to spend any money.
• If you have an ad set that performs well one day and poorly the next, this volatility would make us less confident in our estimations.
• Our estimations assume that your entire budget will be spent. If your ad set doesn't end up spending its full budget (intentionally or not), then you can consider estimations to be lower-confidence.

Both estimated daily reach and estimated daily results are available for app installs, event responses, landing page views, link clicks, lead generation, offer claims, conversions, Page or profile engagement, Page likes, post engagement and video views.

If you've always set a daily budget of USD 10 for your ad set, but now you're raising it to USD 500 for the first time, we wouldn't have any relevant performance data and we'd be less confident in our estimations.

When using Advantage campaign budget (previously known as campaign budget optimisation), consider the below when viewing estimated daily results:

• The estimates shown are specific to an ad set
• Ad sets in the same campaign can have different estimates
• If there are updates to other ad sets within the same campaign, estimates might change

Note: Estimates are unavailable for ad sets using Advantage campaign budget with the following bid strategies: bid cap and cost per result goal.