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Troubleshoot third-party ad click reporting

Some third-party analytics software, such as Google Analytics and Omniture (Adobe), may show clicks on your ads from outside of the location that you're targeting. This is because these platforms only use a person's IP address to find a location. If someone is using a virtual private network (VPN), proxy server or even clicking ads from their mobile device, it can hide their true IP address and location.

We can provide more accurate aggregated reporting because we're able to target ads to people based on the data they've added across Meta technologies, such as their current city and the locations of their friends.

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More in this section: Audiences

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Best practices for detailed targetingCreate custom or lookalike audiencesUse detailed targetingUse location targetingAdd customer lifetime valueAbout the customer value column
About targeting expansionManage your audiencesReach audiences in major citiesReach audiences outside major citiesShare an audienceUse saved audiences
Countries with global targetingCountries that support ad targeting
Troubleshoot overlapping audiencesTroubleshoot Page post ad targetingTroubleshoot third-party ad reporting

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