About shared audiences

The steps for sharing in this article don't apply to Custom Audiences made from lists. Custom Audiences made from lists require you to affirm your compliance with our Custom Audiences Terms the first time you share an audience with another ad account through Business Manager. Learn how to share Custom Audience lists.

Shared audiences are a way to allow other people access to the audiences that you've created for your ads. You can bulk-share Custom and Lookalike Audiences between ad accounts and/or media agencies as long as both the sharer and recipient are tied to a Business Manager.

Learn how to sign up for Business Manager.

If the person sharing allows it, the recipient can view insights to help with creative planning and targeting strategies.

Notes:

• You can't use a shared audience to create a Lookalike Audience
• If you're using a shared audience for an ad set and the owner of the audience deletes it, your ad set will be made inactive and you'll be prompted to choose a new target audience for it
• You can't share saved audiences.
• You're not allowed to sell your audiences to other businesses.