Reach audiences outside major cities

Here are the steps for using location targeting in your ads for a custom audience, and how you can deliver your ads outside of larger countries and cities.

To create an ad using location targeting:

1. Go to Meta Ads Manager
2. Create an ad using any objective.
3. At the Ad set level, select Locations to use the Search locations box to type in a target country (for example, Germany) or region (for example, Asia).

4. Hover over the country name and click to open the drop-down menu.
5. Select Only include cities for a list of options.

   To create an ad targeting people outside cities:

   Repeat steps 1 to 4. Select Exclude cities.

   The number of cities will appear and you can choose which cities you want to exclude from your ad delivery. You can also select next to the number of cities to exclude from your ad delivery cities that have a certain population range.

Notes:

• You can't target sanctioned locations: Cuba, Iran, North Korea, Syria, Russia (country), Ukrainian regions of Crimea, Donetsk, Luhansk and Sevastopol.
• Countries and territories with very small populations may not meet estimated audience size checks in order to target these countries individually. You may be able to target them within a country group, e.g. Asia or Worldwide.