chevron-down
chevron-down
Meta Business Help Centre
Use location targeting
Reach people based on locations such as country, region or city.
Before you begin
Set up a campaign before selecting your audience.
- Open Meta Ads Manager and select a campaign objective for your ad set.
- Go to Audience and select your source audience.
- Go to Locations and follow the prompts.
Choose your locations
Complete accuracy is not guaranteed with location targeting. Learn more about location targeting.
Sometimes people see an ad organically. In these instances, you may have engagement, such as likes, comments and shares on the ad outside the targeted location. We may also show preview ads to people connected to the business, even if they're outside the targeted location. You'll not be charged for preview impressions.
The location targeting selection that you choose will be used to find people living in or recently in the selected location. This helps you reach many people within a specific area during a certain time frame.
About audience location status
Enter a location
Enter the names of countries, cities and regions in the box below the drop-down. For best results, enter one location at a time. If you want to reach multiple locations, we recommend you bulk upload them.
Locations you can search for
- Countries (up to 25)
- States
- Provinces
- Cities (up to 250)
- Congressional districts
- Postcodes (up to 50,000)
Depending on your campaign objective and audience selections, you can include broad locations, such as Worldwide and Asia, or geographical regions.
You will reach people living in or recently in the location.
Browse locations
If you don't have a location or aren't sure of one, select Browse for suggested countries and regions, or to use your saved locations. You can also enter a country name and get suggestions for high-population cities.
Choose a location radius
The radius pindrop is a visual indicator below the location box. It identifies relevant areas inside a larger geographic area or extends your area's reach beyond its geographical boundary. You can either select Drop pin and adjust the area by zooming, or you can select the drop-down from an area listed within the location box and use the slider to adjust the distance.
Note:
- Radius minimum and maximum vary by location type, and don't extend into other countries, even when the visual map extends beyond a border. You need to include each country separately.
- Your audience reach includes all other locations that fall within the radius.
- Radius selection isn't possible when using postcodes, states, regions or countries. In those cases, the radius would include an entire area.
- Choose Current city only to just advertise in your chosen city.
