Use detailed targeting

After choosing a campaign objective, go to your ad set and select your Audience preferences first by location, age, gender and language, then by detailed targeting.

With detailed targeting, you can refine your audience in the following ways:

• Include certain demographics, interests or behaviours in your audience: Use the default text box to enter at least one word or term to find suggestions, or select "Browse" to search options.

Note: The details that you select aren't mutually inclusive. This means that if you add three interests (for example, films, books and TV), we'll look for people who match the location, age, gender and language that you selected, who also match with either "films", or "books" or "TV". Add up to 100 options.

If you want to narrow your intended audience more, select "Narrow audience" after you've added your initial choices. This will help us focus your audience makeup on people who must match at least one of your previously identified qualities and the additional details you add. For example, if you originally chose to include people who match with "films" or "books" or "TV", and then you add "yoga", we'll now search for people who must match "yoga" and either "films", "books" or "TV".

• Exclude certain demographics, interests or behaviours from your audience: Leave the default text box empty and select "Exclude people". In the new text box, enter your preferences or browse suggestions.

• Include and exclude a mix of demographics, interests or behaviours: Use the default text box to enter at least one word or term to include in your audience, then select "Exclude people" and add the details you don't want to include in your audience.

Note: You may find that some options are available for inclusion and not exclusion to comply with regulations and policies.

You may find that some detailed targeting options are not available. We are continuously making changes to the targeting options that we provide to help you reach people who we believe are interested in or will respond well to the related ads.

In some instances, options that were once unavailable may become available through the same process. The most recent changes on detailed targeting interests can be found on the updates to detailed targeting page.