About audiences

There are two general approaches that you can take to creating audiences: specific and broad. The approach you choose depends on what you're trying to accomplish and what resources you have available.

• Specific audiences – relatively strict sets of parameters to work within. Learn more about detailed targeting, custom audiences and lookalike audiences.
• Broad audiences – you're mostly relying on our delivery system to find people. This approach can lead to us finding potential customers you never would have known about otherwise. It's also a good approach if you're not sure who you want to reach. Learn more about Advantage+ audience, Advantage detailed targeting, Advantage custom audience and Advantage lookalike.