Implement Conversions API using personalised instructions in Meta Events Manager

• Make sure that you have full control of the business portfolio that the Meta pixel or dataset is in. Learn more.
• Make sure that you have access to your business' server.
• Create a Meta pixel or a dataset, depending on the types of events that you send. Learn how to decide which dataset creation option is right for your business.
• Optional: Read our best practices for sending website events through the Conversions API.

To implement the Conversions API using guided setup in Events Manager:

1. Go to Meta Events Manager.
2. Click the Data sources icon on the left-hand side of the page.
3. Select the name and ID of the data that you chose to associate with the Conversions API.
4. If the Conversions API isn't set up yet:
   1. Click Add events below the activity chart.
   2. Select Add new integration.
   3. Select Conversions API and click Set up.
   4. Click Set up manually and click Next.
5. If the Conversions API is already set up:
   1. Click Manage integrations on the right-hand side of the activity chart.
   2. Click the drop-down menu next to Conversions API and select Configure events.
6. Read the overview and click Continue.
7. Select the events that you want to send through the Conversions API. Use the drop-down menu for event recommendations based on the type of business you have.
8. Click Continue.
9. Select the parameters that you want to send for each of the events you selected.
   • You need to select at least one customer information parameter.
   • If you want to set up new custom events and custom parameters, learn how on Meta for Developers.
10. Click Continue.
11. Review your events and parameters.
12. Click Confirm setup.
13. Decide whether you want to send your personalised instructions to your developer or implement the Conversions API yourself.
14. If you want to Send instructions:
    1. Click to tick or untick the box next to Send me a copy of this email.
    2. Click Send instructions.
    3. Type your recipient's email address and press enter on your keyboard.
    4. Click Send. Your recipient will receive an email that invites them to set up the Conversions API for your business. If they don't already have a role in your business, they'll also receive an email that asks them to accept developer access to your business. After they've accepted developer access, they can set up the Conversions API by clicking Manage integrations in Events Manager.
15. If you want to Manually implement the API yourself:
    1. Click Open implementation guide. This will take you to Conversions API setup in Events Manager.

The personalised instructions that you just created will include technical details on how to create and edit code in your server environment to implement the Conversions API. You or your developer can access the personalised setup instructions by following the steps outlined in part two below.

1. Go to Meta Events Manager.
2. Click the Data sources icon on the left-hand side of the page.
3. Select the name and ID of the data that you chose to associate with the Conversions API.
4. Click Manage integrations.
5. Find your Conversions API integration and click Complete setup.
   
   Note: If you don't have the option to complete your Conversions API integration, it may be because the API is being set up using developer documentation and not Events Manager guided setup. To set up the Conversions API using guided setup, create your personalised instructions first using the steps in part 1.
6. Under About the Conversions API, read the Learn more resources if you want additional information about the Conversions API before getting started.
7. Click Generate access token. Copy your access token and keep it somewhere safe for later.
8. Use the resources under Send events through the API to help you set up and send events. These resources include:
   1. How to make a POST request
   2. Available standard events and parameters
   3. A button to launch the payload helper, which shows you how to structure your payload
   4. The events and parameters that were selected when you created your personalised instructions
   5. How to set up the event transaction time parameter
   6. How to batch events
   7. How to test events to make sure that you set them up correctly
   8. How to debug Conversions API issues
9. Click Finish when you've finished setting up the Conversions API and have confirmed that it's working correctly.

You've now completed Conversions API setup. You can monitor your events, make sure that your parameters are working correctly, and discover and resolve diagnostics issues by going to Events Manager and selecting the pixel or dataset you associated with the Conversions API. If you set up website events, learn how to monitor your setup.

• Conversions API on Meta for Developers
• About Conversions API
• About deduplication for Meta pixel and Conversions API
• Test your server events using the test events tool