Meta Business Help Centre

Switch between your ad account and business portfolio in Meta Events Manager

Events Manager helps you measure and optimise your web, app and offline events for advertising across Meta technologies.

You can view Events Manager from an ad account that's part of a business portfolio, an ad account that isn't part of a business portfolio, or from a business portfolio. It's helpful to know which account you're in because some features are only available if you're in the right account type.

Ad accounts and business portfolios are given unique ID numbers. To check the account type you're in:

  1. Go to Events Manager.
  2. Look at the URL in the address bar and see whether there's an ad account ID, business ID or both. For your ad account ID, look for act= in the URL. For your business ID, look for business_id= in the URL.

For example, this URL only shows an ad account ID:

If the URL has:

  • Only a business ID: You're viewing Events Manager from a business portfolio.
  • Only an ad account ID: You're viewing Events Manager from an ad account that isn't owned by a business portfolio.
  • Both an ad account ID and a business ID: You're viewing Events Manager from an ad account within a business portfolio. Bear in mind that the business ID in the URL might not own the ad account in the URL. Learn how to find your business ID.

If you want to switch to another ad account, select the account from the drop-down menu in the top right-hand corner of Events Manager. If you can't see the ad account that you want to use, switch to a different business portfolio using the drop-down menu in the top-left corner of Events Manager.

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