Meta Business Help Centre

Customise your shop's home page in Commerce Manager

Beginning 10 August 2023, you'll no longer be able to host a shop on your Facebook or Instagram account or use Facebook product tagging in posts.Learn more.

You can customise your shop on Facebook or Instagram by featuring collections, products or promotion banners on your shop's storefront. You can also control where your shop is visible.

If you need to stop customising your shop and come back to it later, we'll automatically save your changes so that you can publish when you're ready. If you're ready to publish, you can click Publish updates at any time.

Before you begin

Feature a collection or product in your shop

To feature a collection or product:

  1. Go to Commerce Manager and select your shop.
  2. Go to the Shops tab and click Edit shop on the shop you want to customise.
  3. Toggle on Optimise layout if you want to tailor your shop's layout so that your shop's collections and products will be displayed dynamically based on what people are likely to respond to. Turn the toggle off if you want to manually control your shop's layout by dragging and dropping each section into different positions. When the toggle is turned off, people all see the same layout.
  4. From the Home page drop-down menu, click + Add new.
    • Collections: Choose a collection of products you'd like to feature. Choose between showing a cover image or a grid of products to represent your collection and click Confirm. You can add new or existing products from your catalogue to create a new collection, or feature a collection that you've previously created.
      • You can edit the items in a current collection by clicking on the collection under Featured, or in the Catalogue tab of Commerce Manager under Sets.
    • Products: Click Manually select product to feature a specific product from your catalogue, or click Dynamically select product to show people a different product from your catalogue that they're likely to respond to based on their shopping interests and activity.

You can view the changes that you made to your shop in the preview window and adjust the preview as needed.

Add a promotion

If you've created an offer, you can display it with a promotion banner at the top of your shop's home page. To add a banner:

  1. From the Home page drop-down, under Featured, click Promotions.
  2. Click + Add promotion.
  3. Select your promotion or create a new one.
  4. Click + Confirm.

To feature a promotion as its own collection, you'll need to set it up in the Promotions tab in Commerce Manager.

Control your shop's visibility

To control your shop's visibility on Facebook and Instagram:

  1. Go to Commerce Manager and select your shop.
  2. Go to the Shops tab and click Edit shop.
  3. Click Settings.
  4. Click Visibility and then Edit visibility. Use the toggles to hide or show your shop on each sales channel.
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