About engagement Custom Audiences

Lead form, Instant Experience, events and shopping engagement Custom Audience options may not be available yet if you're using the new Pages experience. Learn how to switch to classic Pages.

An engagement Custom Audience is a Custom Audience made up of people who have engaged with your content across Meta technologies and services.

Engagement refers to actions people can take across Meta technologies such as viewing videos, following a Facebook Page or opening a form in a lead generation ad. Engagement Custom Audiences help you show your ads to people who've taken these actions. You can also use it as a source for a lookalike audience so you can find people who are similar to those who've engaged with your content across Meta technologies.

Here are the engagement Custom Audience types available:

• Video
• Lead form
• Instant Experience
• AR experience
• shopping
• Instagram account
• Events
• Facebook Page

Remember:

• Engagement Custom Audiences are different from Custom Audiences from your website. While both do take actions into account, engagement Custom Audiences use actions taken across Meta technologies, whereas Custom Audiences use actions taken on your website tracked by a Meta pixel (otherwise known as "events").
• When you create an engagement Custom Audience, you tell us how many days you want us to go back when collecting engagement. This means that if you tell us to look back 30 days and someone engaged 29 days ago, that person will be in your audience. However, if they fail to engage the next day, they will then be removed from it. Anyone new who engages within the time period you choose will be added to the audience. This means that the audience is constantly being refreshed, so you don't need to edit or create a new engagement Custom Audience unless you want to change the time period or the type of engagement.

Note: You can't create new ad sets with audiences based on Facebook Pages that have been deleted, and you can't use those audiences in other campaigns. This includes engagement custom audiences, associated lookalike Audiences, special ad audiences or saved audiences that include an engagement custom audience.

Learn how to review or update expiring audiences.