Meta Business Help Centre

Best practices for customising a website custom audience

When you create a custom audience from your website, you have several options to customise it.

If you'd like to create an audience based on various pages of your website rather than the entire domain, select People who visited specific web pages or Visitors by time spent under Events.

To maximise your estimated audience size for your website custom audience when using URL contains, we suggest pasting the minimum portion of the URL needed to distinguish this page from any other pages on your website. Not everyone will load a website using 'https' or 'www'.

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