Video ad specifications for Audience Network advertisers

Learn about the specifications for video formats for Audience Network placements.

In-stream video

• Format: Single video, not video carousel
• Ratio: 16:9 (recommended) or 1:1
• Length: 5-120 seconds with automatic placements, limited to 30 seconds for in-stream only.
• Skip availability: Ads 30 seconds or less can't be skipped. Ads longer than 30 seconds can be skipped after 10 seconds.
• Sound: Required
• Objectives: Video Views only when using in-stream placement only or with Facebook in-stream video. For automatic placements, use Video Views, Reach, Brand Awareness or Post Engagement.

Native and interstitial

• Format: Single video, not video carousel
• Ratio: 9:16 - 16:9
• Length: 0-120 seconds
• Skip availability: At 3 seconds or 6 seconds, depending on publisher
• Sound: Recommended
• Objectives: Video Views, Reach, Brand Awareness or Post Engagement, Conversion, Traffic, App Installs and Catalogue Sales

Rewarded video

• Format: Single video, not video carousel
• Ratio: 9:16 - 16:9
• Length: 3-60 seconds
• Skip availability: Can't be skipped
• Sound: Recommended
• Objectives: Mobile App Installs, Conversions, Video Views, Reach or Brand Awareness