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Meta Business Help Centre
Specifications for video ads on Meta Audience Network
Meta Audience Network supports video as an ad format. We partner directly with high-quality publishers. We are not buying supply on ad exchanges or from other ad networks. The availability of each placement depends on your objective and creative.
Objectives, formats and placements
Where an ad runs depends on the campaign objective and creative you use.
You can also show video ads in native placements on apps. Publishers on Audience Network have the option to customise how an ad appears on their app to make it native to their property. Additionally, ads can run full-screen interstitial placements on mobile apps.
When you select Meta Advantage+ placements (previously known as automatic placements), your ads will be eligible to run in all supported placements.
Direct response:
| Objective | Device | Placement | Format |
|---|---|---|---|
Sales, engagement and leads Traffic App promotion | Mobile | Native, interstitial, banner | Carousel: image only Single image Single video Advantage+ catalogue ads |
Brand:
| Objective | Device | Placement | Format |
|---|---|---|---|
Engagement Awareness Engagement (post engagement for video only) | Mobile | Native and interstitial | Single video. Sound: recommended for native and interstitial |
We review all publishers who work with Audience Network to make sure that their content, sites and apps meet Facebook's Community Standards. Learn more about our Audience Network Publisher policy.
