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Meta Business Help Centre
Audience Network ad specifications
If you're creating campaigns and have opted in to Audience Network, you can use the information below when choosing creative assets.
When you create ads for mobile, images and videos should cover as much screen as possible to grab attention. Here's how your creative assets will appear for different Audience Network placements:
Aspect ratios supported by Audience Network placements
| 1.91:1 | 16:9 | 1:1 | 4:5 | 2:3 | 9:16 | |
|---|---|---|---|---|---|---|
| Native, banner and interstitial | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ Recommended |
| Rewarded video | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ Recommended |
| In-stream video | ✓ | ✓ Recommended |
Recommended minimum image pixel requirements across placements
We recommend using the highest-resolution images available (for display ad placements). These are just the minimum pixel requirements.
| Native, banner and interstitial | 398 x 208 pixels. For images with a link, 1,200 x 628 pixels. |
|---|
Video requirements
| Native, Banner, Interstitial | In-stream video | Rewarded video | |
|---|---|---|---|
| Source ratio | 16:9 to 9:16 | 4:3 to 16:9 | 16:9 to 9:16 |
| Video length | 1-120 seconds | 5-30 seconds | 3-61 seconds |
| Objectives supported | Reach, Traffic, App Installs, Video Views, Conversions | Reach, Brand Awareness, Engagement, Video Views, Conversions | Traffic, App Installs, Video Views, Conversions |
| Captions | No | No | No |
| Sound required | No | Yes | Optional |
| Sound required | No | Yes | Optional |
| Horizontal 16:9 | ✓ | ✓ | ✓ |
| Square 1:1 | ✓ | x | ✓ |
| Vertical 4:5 | ✓ | x | ✓ |
| Vertical 2:3 | ✓ | x | ✓ |
| Full portrait 9:16 | ✓ | x | ✓ |
Supported image formats for ads
Here's the complete list of supported image formats:
- BMP
- DIB
- GIF
- HEIC
- HEIF
- IFF
- JFIF
- JP2
- JPE
- JPEG
- JPG
- PNG
- PSD
- TIF
- TIFF
- WBMP
- WEBP
- XBM
Design specifications for carousel
- Minimum number of carousel cards: 2
- Maximum number of carousel cards: 10
- Aspect ratio: 1:1 (recommended)
- Aspect ratio tolerance: 3% (Facebook only)
- Resolution: 1,080 x 1,080 pixels (recommended)
- Image file format: .jpg and .png
- Image maximum file size: 30 MB
- Video length: up to 240 minutes (15 seconds recommended)
- Video file format: See full list of supported video formats
- Video maximum file size: 4 GB
Ad copy guidelines
- Text: 125 characters
- Headline: 40 characters
- Link description: 25 characters
Meta Advantage+ catalogue ads
You can choose to create a Advantage+ catalogue ad in the single image format, carousel format or collection format. Use our guide to understand the design requirements for Advantage+ catalogue ads.
