About likes and follows in the new Pages experience

Classic Pages on Facebook are updating to the new Pages experience. You'll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.

In the new Pages experience, your Page may have either a Like or Follow button.

If your Page has a Like button:

• When someone likes your Page, they'll also automatically follow it. This means that they may see your Page's updates and posts in their Feed.
• You'll see the number of people who like and follow your Page underneath your Page name.
• Anyone who likes your Page can also choose to unfollow it. This means that they won't see your Page's posts in their Feed.
• You can learn more about how to see who likes or follows your Page.

If your Page has a Follow button:

• When someone follows your Page, they may see that your Page's updates and posts in their Feed.
• You'll see the number of people who follow your Page and the number of Pages that you follow.
• You can learn more about how to see who follows your Page.