About delivery recommendations

Delivery recommendations are suggestions in Meta Ads Manager to help improve the performance of your active campaigns. They're based on the current or predicted performance of your campaigns and other advertisers' campaigns across Meta technologies. If your active campaigns qualify for these suggestions, you'll see a Delivery recommendations section in your Account overview.

Delivery recommendations address topics that may be affecting your ad performance. For example, combining ad sets and campaigns, understanding auction overlap and managing creative fatigue. The list of recommendations will grow over time.

Navigate to your Account overview to view recommendations for your campaigns. If you've received a new recommendation since your last visit, the Account overview icon will be highlighted with a red badge.

If you can't see any delivery recommendations, that doesn't mean that your performance can't improve. Learn more about how to troubleshoot ad performance.

There are two ways to implement recommendations. You can implement them manually, or click the button next to each recommendation to access a guided step-by-step implementation process.

If you don't want to follow a recommendation, click the button in the top right of the recommendation to dismiss it for the specific ad sets or ads mentioned. You'll be prompted to provide a dismissal reason, which can help improve the recommendations that you receive in the future. You may still see other recommendations on the same topic if they apply to other ad sets or ads.

You can also snooze a delivery recommendation to temporarily hide the recommendation for the specific ad sets or ads mentioned. The recommendation will be shown again on the day that you specify unless it's no longer relevant to the ad sets or ads.

Actual performance depends on many factors including market dynamics. Any potential outcome metrics for a given recommendation can give you an idea of possible performance but aren't guaranteed.

• Troubleshoot ad delivery
• Combine ad sets and campaigns in Ads Manager
• Understanding auction overlap
• Creative fatigue guidance in Ads Manager