Create a custom conversion for offline events

Create custom conversions to group future offline event data and meet your specific needs.

Create at least one offline event set or dataset before you can create a custom conversion to associate with it. If you already have an event set or dataset with data in it, remember that the custom conversion that you created will only be applied to data that you upload after you create the custom conversion and not any previously uploaded data.

To create a custom conversion for offline events:

1. Go to Meta Events Manager and select the account that you want to use.
2. Click Custom conversions in the left menu.
3. Click Create custom conversion.
4. Add a Name for your conversion, and if you'd like, you can also add a Description.
5. Select the right Data source from the drop-down menu.
6. Select a Conversion event from the drop-down menu.
7. Add any rules that this custom conversion must meet.
8. You can tick the box to enter a conversion value.
9. Select Create when you're ready.

You've now created a custom conversion.

Go to the Custom conversions page in Events Manager to see a list of your custom conversions. Select a custom conversion to check the status of it, edit or delete it.

• About offline events
• About standard and custom events for offline conversions
• View offline event results in Meta Ads Manager
• Enable offline event tracking during ad creation