Calculate your matchable transaction rate

Your matchable transaction rate is the total percentage of in-store transactions that include email receipts or loyalty programmes at checkout. This self-reported metric boosts your offline conversions reporting. If all of your transactions don't include this information, you're less likely to see the full value of your offline conversions reported in Meta Ads Manager.

To calculate your matchable transaction rate, divide the number of your in-store transactions that include e-receipts or loyalty programmes at checkout, by your total number of in-store transactions. For example, if half of your in-store transactions include e-receipts or loyalty programmes at checkout, your matchable transaction rate is 50%. Loyalty programmes include any customer rewards or points programme that is unique to your business.

If you decide you don't want to upload all of your transactions, you'll also need to enter your matchable transaction upload rate. This metric is calculated by dividing the number of your in-store transactions with e-receipts or loyalty programmes that you upload to Facebook by your total number of in-store transactions with e-receipts or loyalty programmes. For example, if you had 100 customers who used an e-receipt or loyalty number during their transaction, but you only upload 90 of those transactions, your matchable transaction upload rate is 90%. If you're uploading all of your transactions, you won't need to enter your matchable transaction upload rate. Uploading all of your in-store transactions means that your offline conversions will be more representative of what's happening in your shops.