About offline conversions

With offline conversions, you can measure how much your ads across Meta technologies lead to real-world outcomes, such as purchases in your stores, phone orders, bookings and more. Compare offline conversions from your physical shops to the list of people who saw or clicked on your ads. This will help you understand the effectiveness of your ad campaigns.

Use offline conversions to:

• Track offline activity and see how much of it can be attributed to your ads.
• Measure the offline return on your ad spend.
• Reach people offline and show ads to people based on the actions they take offline. You can also create Lookalike Audiences to deliver ads across Meta technologies to people who are similar to your offline customers.

Before your campaign starts, you must create an offline event set or dataset in Meta Events Manager and associate it with an ad account. Then, during your campaign, upload interaction data from your physical store locations to Events Manager. For a more automated process, you can also upload offline conversion data directly with the Conversions API, offline Conversions API or Partner Integrations. Once you've uploaded your data, you can see the number of offline conversions attributed to people who saw or clicked your ads.