View offline event results in Meta Ads Manager

After you've uploaded interaction data to your offline event set, we match the data to the active ad campaigns that you assigned to that offline event set. You can go to Meta Ads Manager to see which events can be attributed to people who saw or clicked on your Meta ads.

To view your results:

1. Go to Ads Manager.
2. Select Campaigns, Ads sets or Ads, depending on the results that you want to view.
3. Select the Columns drop-down menu and choose Offline conversions to see your offline conversion reporting.
4. Select Columns: Offline conversions again and choose Customise columns... at the bottom of the drop-down menu. Tick the box next to each topic that you want to measure. Then, set your attribution window. Learn more.

   To save your customised selections as a preset for future use, tick the Save as preset box in the bottom-left corner and enter a name for the preset. Select Apply when you're ready.

• About offline events
• Set up offline event tracking during ad creation