Create a Special ad audience

1. From Ads Manager, go to the Audience section of your ad set.
2. In the Custom Audience subsection, select the Create New drop-down and choose Special ad audience.
3. Select your information source > audience location > audience size. (From the drop-down, you can also choose the number of Special ad audiences you want to create.)
4. When finished, select the Create Audience button.
5. In the Audience section of your campaign, you should see your Special ad audience listed in the Custom Audience text box.

If you are unable to delete your audience in Audience Manager, you can contact our support team. To request an audience deletion, go to Help, select your ad account and fill in the form.

Note: As always, your campaigns must comply with Meta's Discriminatory Practices Policy.

Note: You can't create new ad sets with audiences based on Facebook Pages that have been deleted, and you can't use those audiences in other campaigns. This includes engagement custom audiences, associated lookalike Audiences, special ad audiences or saved audiences that include an engagement custom audience.

Learn how to review or update expiring audiences.

• About Special ad audiences
• Updates to Lookalike and Special ad audience locations
• About audiences for Special ad categories