About Meta Audience Network

Are you a publisher or app developer? Learn more about Meta Audience Network for publishers.

Meta Audience Network allows you to extend your campaigns to also reach people on mobile apps that partner with Meta Audience Network.

In a Facebook ad campaign study, conversion rates were eight times higher among people who saw ads across Facebook, Instagram and Audience Network than people who only saw the ads on Facebook.

Audience Network ads use the same targeting, auction, delivery and measurement systems as Facebook ads.

Audience Network currently supports the following objectives:

• Awareness (video only)
• Traffic
• Engagement (video only)
• App promotion
• Leads
• Sales

Audience Network supports several formats, including image, video, carousel, playable and collection. Creative and placement eligibility varies across objectives and placements, such as rewarded video, interstitial, native and banner ads.

Native ad

Banner ad

Something went wrong We're having trouble with playing this video. Learn more Interstitial ad

Something went wrong We're having trouble with playing this video. Learn more Rewarded video ad

• Specifications for video ads on Meta Audience Network
• Create ads that appear on Meta Audience Network