Meta Business Help Centre

Create a business portfolio in Meta Business Suite and Business Manager

The Meta business account, sometimes called a Business Manager account, is being renamed to business portfolio. This change will appear gradually across Meta technologies.

A business portfolio allows organisations to bring their Facebook Pages, Instagram accounts, ad accounts, product catalogues and other business assets together, so they can manage them from one place with business tools, such as Meta Business Suite and Business Manager.

Before you begin

  • You must have a personal Facebook account. You'll use it to log in to Meta Business Suite or Business Manager, where you can create your business portfolio.
  • You are allowed to create up to two business portfolios.

Create a business portfolio

To create a business portfolio:

  1. Go to business.facebook.com in a desktop browser. You will also use this address to log in to Meta Business Suite or Business Manager.

    If you already have access to Meta Business Suite and Business Manager, you can also click the drop-down menu located at the top of the sidebar. Then, skip to step 4.

  2. Click Create an account.
  3. Log in to your personal Facebook account. If you don't have an account, click Create account to sign up for one.
  4. Click Create an account.
  5. Enter your business details.
    • Business portfolio name. It should match the public name of your business or organisation as it will be visible across Meta. It can't contain special characters.
    • Your name.
    • Business email address. Meta will use this email address to contact you about your business. It won't be visible to your customers.
  6. Click Submit or Create to create your portfolio. You'll get an email asking to confirm your business email address.

Once you've created your business portfolio, you can add business assets, such as Pages, ad accounts, datasets and Instagram accounts.

You can also invite people to join your business portfolio and assign them assets to work on.

If you work with an agency or consultant, you can add a partner to your business portfolio in order to give or request access to business assets.

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