Create ads in Messenger Stories

The original 11 ad objectives in Meta Ads Manager have been simplified into 6 to better align with your business goals. All the same functionality is available through additional settings. Starting from January 2024, you can no longer create, duplicate or import campaigns, ad sets and ads previously created with the original objectives. As soon as you transition from original to simplified objectives, make sure that you pause the campaigns, ad sets and ads that use original objectives to avoid running identical campaigns in parallel. Learn more about this update to the ad objectives.

You can create ads using the Messenger Stories placement to increase the reach of your Instagram Stories and Facebook Stories campaigns.

To create an ad in Messenger Stories:

1. Open Ads Manager and click + Create.
2. Under Campaign objective, choose an objective that supports ads in Messenger Stories (Conversions, App Installs, Traffic, Video Views , Brand Awareness or Reach).
3. Click Continue.
4. Choose the audience for the ad.
5. Click Manual placements and select Messenger Stories.
   1. Messenger Stories is an automatic placement for the conversions, app installs, traffic and brand awareness objectives. Messenger Stories isn't currently available as a stand-alone placement.
   2. If you choose manual placements, you'll need to select Instagram Stories or Facebook Feed to access Messenger Stories.
6. Choose your budget and schedule.
7. Click Next.
8. Choose Single image or Single video as the ad format.
   1. View the specifications required for ads.
9. Under Media, add any images or videos to your ad and finish including other details.
   1. Choose an image and any compatible objective. You can use Stories templates, which allow you to customize your creative into a vertical stories animation. To use a template, choose Select a placement to customise and then select Messenger Stories. Learn more about Stories templates.
10. Under Text and links, set up the text and links that will appear in your ad.
11. Click Confirm to submit your ad for review.

Once approved, your ad will appear in Messenger Stories.

• About ads in Messenger
• About insights for Messenger placements