Troubleshoot your Messenger block rate

People block a Page when they no longer wish to receive messages from that Page in Messenger.

If you are noticing that your Page's block rate is high, you can try to reduce your block rate by doing the following:

• Provide context: Include appropriate context to ensure that people expect a message from your business before they start a conversation. Your call to action should mention explicitly that clicking it will open a Messenger conversation.
• Give customers options: Give people control over the messages they receive, including the ability to opt out if they are not interested.
• Test messages: Before sending your messages to all of your customers, test them on a sample size. Only send the best performers to the larger group. Use Custom Audiences or manually select customers.
• Find your audience: Focus your efforts on the people who have recently messaged your Page, or those likely to be repeat customers.
• Use best practices: If you're finding technical errors or other persistent issues while using a bot in Messenger, follow best design practices.