Select an existing template for ads that click to message

The original 11 ad objectives in Meta Ads Manager have been simplified into 6 to better align with your business goals. All the same functionality is available through additional settings. Starting from January 2024, you can no longer create, duplicate or import campaigns, ad sets and ads previously created with the original objectives. As soon as you transition from original to simplified objectives, make sure that you pause the campaigns, ad sets and ads that use original objectives to avoid running identical campaigns in parallel. Learn more about this update to the ad objectives.

You can set up a message with a template that you've already created for ads that click to Messenger, Instagram or WhatsApp.

• Create a new ad that clicks to Messenger,
• ad that clicks to Instagram direct or
• ad that clicks to WhatsApp.

To set up a message with a template you've already created for ads that click to Messenger, Instagram or WhatsApp:

1. Create a new campaign in Ads Manager with the Engagement, Sales, Traffic or Leads objective and click Next.
2. Add your campaign details, budget and audience and click Next.
3. In the Ad Creative section, under Call to action, choose Send message.
4. In the Message template section, choose Use existing in the drop-down.
5. Select the template you want to use from the drop-down.

• Create a new template for ads that click to message
• Best practices for ads that click to message